Mocha Gaming Executive Force software to the dark Horse posture and the island Tuyere Forum

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June 15, 2014, the first high-end network of Chinese business networking and social networking platform "is and the island" will be held in Beijing Guomao Hotel "tuyere Forum", thousands of entrepreneurs, entrepreneurs, through the field PK, reviews and other forms to jointly find the entrance of the Internet Gale Mouth.

As "Tuyere Forum" star contestant, Mocha software general manager Pan carries "the game to execute the software" the project through, plays the strange promotion, in the audition stage successfully kills the top 10. After the first victory, Pan received a video interview with the island, the following is the full text of the interview:

(hereinafter, "I" refers to the Pan software general manager)

I'm Pan, I was a college student majoring in physics, I was a desperate to achieve the goal of sales, I was 100 million to 1 billion of the income of Pan "1 billion", I am a listed company Vice President, I am the more than 100 million-income mocha software company's general manager, I now open the "Pandora's Box", Became a mobile internet entrepreneur in the direction of a corporate market.

I have been doing sales management for the past 10 years. From small sales has been to win the days of the vice president of China.

At the end of 2012, I took over the Huasheng company, a subsidiary of Mocha Software, and had a strong feeling:

First, the main staff of the software is the programmer and engineers, I found that these colleagues and my original management of sales, particularly shy and particularly "listless."

Second, the Mocha software has a large number of project managers, these project managers are not passionate enough, and will not do everything possible to achieve the goal.

At first I thought it was a corporate culture problem, and when I visited many other software companies, I found out that it was my "judging standard" problem---my original managed business-to-business sales were too passionate.

Why sell so passionately? Is it extroverted or is it a high incentive? Or I admire the passion of the people so I choose the passionate people?

I studied the problem for a year.

I interviewed nearly hundreds of CEOs and I also went to the United States to study for one months with a professor of management.

Finally I found a word called gamification, Chinese called "Game". What does the word mean: let employees go to work as passionately as they play games. Of course, gaming can be used in many ways, not just work.

This game theory is the most avantgarde theory in the field of management, innovation and marketing in the United States. Far beyond the Wikipedia social collaboration, social marketing, big Data marketing theory.

After studying this theory, I was surprised to find that I had already practiced this theory:

One, my sales management work, is completely a game of the classic embodiment: the public sales performance rankings, the public monthly Sales Star Medal, the award, the various types of different coefficients of the list. This is the game of "achievement motivation."

Second, the sales are sophisticated "game players": they choose their own customers, set their own sales targets, their own and the company to negotiate incentive conditions, their own efforts to promote sales progress, make every effort to achieve the goal. This is the game of "autonomous motivation."

So the questions I mentioned earlier were enlightened, and the programmers (and other non sales people) were not passionate and listless because:

He doesn't see an attractive, flexible bonus target.

Second, he does not see his efforts and returns (bonuses) have a direct relationship. His achievements are submerged in the collaboration, even if there is a KPI and other mechanisms, he is essentially a pot of rice.

Third, he did not see the stage results, until the end of the year he can get the bonus. Before that, he had no reward.

Four, he is more unlikely to be like sales of the initiative to "want to award".

Five, he is only hundreds of staff member, he does not realize the importance of himself, he self-pity called himself as it migrant workers or farmers, he can not experience the sales of the heroic sense of victory.

Then I came up with a thought like a diamond pit:

In addition to sales and executives, all the employees are not "game", if all the positions of the players are playing, like sales and executives so passionate, desperately, driven, this is definitely a "productivity revolution" ah.

As a result, I led the Mocha software colleagues to develop a "game of the Executive Software"-----easy to know.

How is it easy to know how to embody the game?

First, the goal of the game: The work goal is like the game to upgrade, the staff independent controllable, within reach. No longer a cold command and unreachable goal.

Second, the game task: The task is like a game to do the task, do have a reward, clear control of their progress, clear understanding that this is the same starting line of fair competition, clear understanding of what I should do those tasks. Task transparency interesting meaningful.

Third, the game process: The process is no longer rigid, lengthy, heavy, bureaucratic pronoun. The process becomes agile and brisk. All of this is because gaming makes the people who execute the process care more about their performance. The process BAM becomes the game standings, and each process is the start of a round of games!

Four, the game examination: The performance appraisal is no longer the leadership to the subordinate appraisal or subordinates to the leadership appraisal, but any person to anyone appraisal. Instead of filling in dozens of selves points, it simply gives people a cartoon medal. No longer until the end of the quarter or even the year-end review, but at any time.

Game knowledge: Everyone contributes to each piece of knowledge, can be others top and step. Everyone has points. Each of the fine categories of knowledge has a list of experts. Everyone has the opportunity to get a visual "honor and gratitude".

Then the game of executive power software, what can provide users what value?

Can help the traditional enterprise to treat the Internet anxiety disease, can help the enterprise to replicate Millet's success.

The intrinsic reason for the success of Millet is its successful management model------All employees have no title, all employees have no KPI, all employees 6 times 12 hours of passionate work, not meeting, no level, let users give feedback and rewards to employees, high wages and options, challenges full of honor and difficult goals. Isn't this "game execution"?

Why is the success of millet dependent on game implementation?

Virtually all businesses in the mobile internet age need to be "game-run".

Channel intermediary is removed, the brand has been replaced by Word-of-mouth Mobile internet era, another "wine is not afraid of the alley deep." Therefore, our only competition is "product creation"-----who can "focus on the ultimate reputation fast" to create users screaming products.

Creative work is "right brain work", can not be monitored, checked, measured. Like painting a picture, a leader can check and restrain a painter how to draw?

No!

Only rely on the staff's consciousness, can only rely on the staff self-motivated and self-driven!

Therefore, must go to find high quality, high consciousness, high professionalism, high consciousness of employees?

It's hard to find!

So we need "game of executive power Software"!

With this software to each ordinary team into a passion to create products, heart Service customers "millet-style" Team!

Therefore, the game of implementation is the Internet age enterprises to transform their own genetic necessities, but also a very subversive management revolution and productivity revolution:

1, Subversion Taylor and Drucker: The overthrow of Taylor's scientific management, the German and the management of the industrial era and the era of large organizations of the old mode of administration, the introduction of the Internet Era management model of the implementation of software. The challenge continues for thousands of years of "hierarchical" organizational structure and "Superior management Subordinate" command-mode work. Achieve employee driven goals, task management.

2, subversion forums whenever, such as the rigid thinking of Internet immigrants: the first is the Internet Aboriginal people, they are born to experience the Internet world-specific real-time connectivity, real-time feedback, micro-BO micro-credit communication. They are unable to adapt to regular formal meetings in the company, a quarterly review, lengthy reports and PowerPoint presentations. Our software is built for the people, and it completely caters to their habits. Completely abandon forums whenever the industrial age of thinking. Achieve at any time and lead colleagues to connect, immediately get feedback from the leadership of colleagues, only to write the least content of the leadership colleagues.

3, Subversion of social collaboration: the concept of corporate socialization is launched by the West, they believe that as long as the corresponding tools, the enterprise people will achieve the "Wikipedia" style of spontaneous collaboration. We do not think that this approach is completely unworkable in China, because according to the Gallup survey, Chinese employees have the lowest degree of engagement globally. Therefore our product opposes "the enterprise socialization collaboration" and emphasizes the enterprise internal staff self driven self-management.

In short, I think "game" is more violent, more lasting wind mouth, is to promote the transformation of Chinese enterprises and innovation of the fundamental strength. So, I must come to "preach", must define where is the gale mouth.

I am Mocha software Pan, I from the "West" back to the "game" of the canon, I landed it into the "game of the executive Force software." I would like to share them to every neighbour of the island, so that every neighbour can soar 20,000 meters in the mobile internet age, calmly control the windy mouth! Congratulations on "2014 and island adjacent to the Conference" team play Strange smooth, clearance upgrade success!

The knowledge bank easy already on June 13 officially on-line, can obtain the PC version and the mobile end version from the official website. http://www.zhixingyi.com.cn/