Moore Manor won 5 million dollars investment education games favored

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VC Value Children's games

A few days ago, "The QQ pet father" Wang Haibing announced to the outside world, its founder the Rice Rice Network company has obtained the qiming to invest 5 million dollars investment, at the same time, he led the research and development "Moore Manor" also because was written the elementary school teaching material to receive more attention.

Wang Haibing that China has close to 200 million of children's users, many of these users have access to the Internet, but now there is no dedicated to 6-14-Year-old children's successful service, this is certainly an entrepreneurial blue ocean.

In addition, many successful cases from abroad also let entrepreneurs and VC are excited. In 2008 alone, more than 10 U.S. children's virtual world projects received $300 million trillion in investment, according to investors. One of the pioneers was a children's website called the club Penguin. In August 2007, Disney announced the acquisition of the Penguin Club at a price of 350 million dollars and announced that it would add $350 million or more to its performance in 2008 and 2009. According to the public data, the Penguin Club's traffic once surpassed the most popular online game of World of Warcraft.

In this regard, investment rice Rice Network qiming Venture director Gan Jianping said, "in China, children's game SNS market is a blank, the need for this market-specific products." ”

Great potential in the domestic market

CNNIC's report also shows the great potential of the market. According to the 23rd China Internet Development Statistics Report, in 2008, 10-19-Year-old netizens became China's largest internet user group, accounting for 35.2% of the total number of Internet users. At the same time, the report shows that 69.7% of the Internet students have played online games.

"Adult games and children's games are very different, this is an imaginative market." "Educational experts have their own ideas about the entrepreneurial gearing.

Huizhong Education Digital Entertainment experts pointed out, "objectively speaking, online games for the development of young people's thinking, the promotion of wisdom, and the ability to connect the hands of the brain, should be a lot of benefits." ”

They believe that compared with traditional notes, card learning methods, the current computer will provide more than the convenience of many times, this generation of young people to accept the new knowledge of the probability will be greatly increased, the rate will be greatly improved. In this case, if the network game and classroom teaching, can realize the complementary between virtual and reality, so that the development of young people will be more space.

Educational games from concept to application

"However, strict network security is required for children, as children are easily victimized on the internet." "Many experts believe that children's limited consumption capacity, excessive demand will lead to resentment of parents and create a series of social problems." At the same time, children's self-control ability is poor, also need to manage and divert.

In view of the "Moore Manor" launched the limited-timed opening strategy, to control the time of surfing the internet, to block bad information, to set up the forbidden service zone, real-time monitoring mechanism, convenient report and complaint measures and other safety measures, experts believe that the game as a safe and healthy educational virtual interactive community, implanted a number of education and foster the mechanism of love, is a useful attempt.

"This idea of educational games has developed well in foreign countries and has many successful cases, which are widely used in education, medical, military and other fields." "The Cloud World" platform, which focuses on the idea and advocates research and development, has been put into use at the beginning of this year, with the education of the game technology reform teaching means.

A period of maturity

In the Ministry of Public Education Network technology, the reporter saw, after half a year of careful preparation and careful testing, Huizhong education Cloud World platform's ' parents visit ' function has been successfully put into use. The student parent holds the registration number of the child registered, and uses the login password provided by the class teacher, can easily log in to the cloud world client to understand the child's learning situation.

"Instead of indulging children in bloody, violent, erotic games online, it's worth trying to get them to learn a way to earn a living by playing a game," he said. A parent told reporters, "Cloud world" has become his and students, campus exchanges and interactive online platform.

In this regard, experts believe that, whether it is Moore Manor on children's game SNS This field of exploration, or the "cloud World" platform for the vocational education provided by the "cloud currency" incentive mechanism, as well as the transparency of the teaching process, employment and salary accumulation, remote team formation, such as virtual community functions, are only a preliminary attempt to the concept of educational games. "This model is maturing and still requires a long incubation period." ”