More than 70% users pay attention to network reputation? Haier air conditioning 3 minutes heat of attention first

2012 is about to pass, each air-conditioning brand this year the results of the market game will be announced. According to the latest "China Air Conditioning industry consumer Research Report" published by China Statistical Information Service Center (hereinafter referred to as "the report"), as of the current annual total volume of air conditioner shipments of 91.81 million units, down 5.9% year-on-year, while the first three-quarter air-conditioning retail channel total sales of 91.3 billion yuan, compared to the same period In the overall shrinking of the market environment, the consumer's attention and expectations of air-conditioning products focused on technology innovation and the use of experience upgrades. In this, Haier air-conditioning by virtue of "3-minute heat" and other functional advantages to become the highest user concern index brand. More than 70% users pay attention to network Word-of-mouth "3-minute hot" attention to the report data show, at present, 75.8% consumers in the purchase of home appliances products, will be through the network to browse netizens on home appliances, evaluation of word-of-mouth, quality evaluation, introduction of the use of methods, etc., to deepen the understanding of the intention to brand. and affected by the season, into the four-quarter, 44.4% of the Internet users on the heating speed, accurate temperature control, large heat and other key words of particular concern, including Haier air-conditioning "3-minute heat" brought to consumers a new experience to make it stand out in many brands. Industry analysts pointed out that Haier has become the fastest growing concern index, the focus of the first air-conditioning brand, mainly benefiting from its broadband CFC-free technology such as the leading edge. And this season with 3 minutes of hot function advantage, Haier air-conditioning more continued to occupy the air conditioning industry sales growth first position. From the data from the Sino-Hong Kang, 2012 1-October, air-conditioning overall market volume and retail sales decline ratio of more than two digits of the situation, Haier air-conditioning to achieve retail volume growth of 31.06% year-on-year performance, become the first line of the brand is the only positive growth is the highest increase in the brand. "Differentiated" features favored innovation and technology leading industry technology development and the early only pure refrigeration heating air-conditioning products compared to the current market of air-conditioning products more and more comprehensive, it can be said that today's consumers more favored "differentiated" air-conditioning products. and through the National Information Center recently released data can be seen, to meet the needs of users of variable frequency, energy saving, intelligence, health and other innovative technology application products, will become the leading 2013 China air-conditioning industry technology development important content. In the frequency conversion, intelligent, the technology has become a new round of technical competition focus today, the development of air-conditioning industry towards "differentiated" change is not accidental. Since 1985, China's first split-type air-conditioning in the birth of Haier, 28 years, the domestic air-conditioning industry has achieved many transitions and upgrades. Today, Haier as the representative of the air-conditioning brands have begun to user demand for research and development-oriented brand concept. Taking the Haier 0.1 Hz-160 Hz wideband CFC-free air conditioner as an example, its advent fully meet the user's speed and comfort, energy-saving, intelligent and convenient, and other aspects of the expectation of the global air-conditioning industry to promote the development of the third phase of the inverter, and once again to achieve the direction of the development of frequency conversion technology, which is also the HaierBecome the market growth in 2012 the most rapid air-conditioning brand root cause. Reporter also learned recently, Haier large household appliances 2012 retail volume accounted for 8.6% of the global market, large household appliances sales up 10% year-on-year, the fourth consecutive world first. This group of data undoubtedly represents the global users of Haier products fully recognized, but also become Haier as a global consumer electronics technology innovation leader and rule makers of the competitiveness of another show.