Consumer Research

Cooler weather, washing machine market ushered in the peak consumption, but also coincides with the Mid-Autumn Festival, 11 double Festival, there is a purchase of washing machine intended consumers. In the eyes of consumers, which brand of washing machine is the most trustworthy? A few days ago, the Internet Consumer Research Center (ZDC) released August washing machine Market Analysis report showed that Haier to 37.1% of the proportion of attention to continue to lead the consumer to buy the best choice for washing machine brands. From the results of the report, the brand pattern stability, drum washing machine concern continued to rise to become the August washing machine market two major features. In the brand pattern, the brand name of the month ...

2012 is about to pass, each air-conditioning brand this year the results of the market game will be announced. According to the latest "China Air Conditioning industry consumer Research Report" published by China Statistical Information Service Center (hereinafter referred to as "the report"), as of the current annual total volume of air conditioner shipments of 91.81 million units, down 5.9% year-on-year, while the first three-quarter air-conditioning retail channel total sales of 91.3 billion yuan, compared to the same period In the overall shrinking of the market environment, the consumer's attention and expectations of air-conditioning products focused on technology innovation and the use of experience upgrades. And in this, Haier air conditioning by virtue of "3 ...

Absrtact: Yesterday, the research report on Chinese urban consumer communication published by Ericsson Consumer Research Office shows that nearly 30% smartphone users are willing to give up voice and SMS services.   The report shows that nearly 30% smartphone users are willing to give up voice and text messaging services yesterday, according to a research report on Chinese urban Consumer Communication, published by the Ericsson Consumer Research Office. The report shows, in the "if voice, short message business and data services to choose a" questionnaire survey, ...

There is no doubt that the most popular way to shop now is online shopping.    What are the characteristics of this trend? What are the main influencing factors? How do product marketers grasp and use this resource? According to the survey, the following five major factors that affect people's online buying decisions are search results, branded sites, news reports, product reviews, and online advertising. People buy products of different categories, access to relevant information and comments channels are not the same, the impact of various factors are not the same. Usually people buy electronic products often go to the company ...

According to foreign media reports, Gartner survey found that a large part of the social network users said. Compared with the initial exposure, there is no enthusiasm for using social networks, and there is a state of tiredness (social media fatigue). The survey was conducted last year to this year. 　　A survey of nearly 6,300 social network users in 11 developed and developing countries was conducted to understand trends in the use of social networks and user habits and perceptions. According to the survey, teenagers ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Mobile phones have changed the lives of students 94% of students are texting every day, 73% of students use cell phones every day, and 60% of them are experiencing mobile phones. Already addicted to 75% of the students parents to pay for the communication costs 75% of the students have been machine and 58% of the students also want to hold ...

Home appliances started by the Jingdong Mall recently announced the official line "Business Super Channel", the first on-line goods more than 5000 kinds, netizens can buy food, beverages, cereals and oils, washing and other daily necessities in Beijing. 　　Coupled with the online "No. 1th Shop" "Taobao convenience" and so on, the market line of the supermarket industry increasingly fierce competition. In the past, Internet users of the category of shopping mostly 3C products, books, clothing, from the Internet to buy a bucket of water, a bag of rice or a bucket of oil, and rare. However, since the beginning of this year, as many household electrical appliances to enter the online supermarket industry, internet shopping fast-moving consumer goods more and more. ...

In the current domestic commercial real estate sector, the big Yue City is definitely one of the most resounding brands at present. As the current one or two-line city fashion youth base, Grand Yue City with unique personality to obtain a large number of fans. Great Yue City's influence and brand awareness have been rising rapidly in the past two years.　　Open a fire one of the big Yue City, what are the operating cheats to ensure such high quality reproduction? Today I am sharing this article with a black horse, trying to get a complete FAQ. Before we write the Big Yue City, let's look at the Cofco group in the parent company. It is hard to imagine how a state-owned enterprise could make such a splendid product?...

Cold current of the invasion makes the hot topic of warm weather, suffering from the outside of the freezing of the people to the room what is the most needed? Of course it is warm, and the faster the warmth comes, the better. Recently, China Statistical Information Service Center (National Bureau of Statistics Sentiment Survey Center) released the "China Air-conditioning industry Consumer Research report" on the current behavior of air conditioners consumer research and analysis, found that due to seasonal reasons, 44.4% of consumers pay attention to air-conditioning heating, which "fast heat" But also because of its intuitive use of experience and practical needs, become consumers of the most concern product features. Numerous empty in the market ...