Morgan Analytics: Lack of innovative music games revenue will shrink

In recent news, according to foreign media reports, Wedbush Morgan Securities (Wedbush Morgan Nomura) analyst Michael Pachet (Michael pachter) predicted that this year's music video game sales of 700 million U.S. dollars, is just half the amount of 1.4 billion dollars sold last year. Even though the Beatles: Rock band (the Beatles:rock Band), Guitar Hero 5 (Guitar Hero 5), DJ Hero (DJ Hero) and orchestra hero (Band Hero) have been released this fall, the series of music games,　　But because the market is saturated and the game lacks innovation, the market performance of the game product is not satisfactory. Sales are not up to market expectations, says NPD, a market-research agency. So far, the Beatles: Rock band Sales of various versions of the total of 800,000, lower than the analyst expected 1 million.　　"Guitar Hero 5" in the first month after the release of sales of 500,000, far less than "Guitar Hero 3" Two years ago, the first month of 1.4 million sales.　　The hip-hop-style DJ hero, which sold only 123,000 units in the days before its release in October, Cowen &co, an analyst who has slashed the game's annual sales from 1.6 million to 600,000.　　The market tends to saturation Michael Pachet said the once highly favored music game market, the first reason is that too many games in a short time to enter the market. Pachter said: "Game publishers have released too many games, many consumers have bought music games, they do not need so much content." It's like there's a lot of people in a bookshelf who aren't going to buy books anymore. "Pachter The Beatles: Rock band" disappointing sales to illustrate. He said: "When we think that no game can be more attractive than the Beatles: Rock band." But with about 20 million players, the new games only sold 800,000. "Create brilliance by innovation but that does not mean that music games will soon die out after a flash in the pan." No one can think of the 2008 music game will be able to achieve 1.4 billion U.S. dollars in revenue, but pachter that this year's music game market will be stable, the annual revenue will stabilize at 500 million U.S. dollars to 600 million U.S. dollars. Pachter says this is a "healthy and orderly" market.　　And this revenue amount is not counted into the game's built-in music sales. In addition to the sharp decline in game sales, the impact of music games on digital downloads has become weaker. Although "Guitar Hero 5", "DJ Hero" and "Hero of the orchestra" have built up a lot of songs, the game has not boosted the growth of song sales, according to Nielsen SoundScan, a market research institute.Is that the game itself is built with these songs. The biggest boost to music sales is the game of the Beast Legend (brutal Legend). The game, with its thick heavy metal music, has not been grouped into the genre of music games, but is grouped into action/adventure categories. Driven by the Legend of the Beast, sales of the German Motorhead Band and the British band Judas Priest rose by 700%.　　But this does not have a significant impact on the overall volume of music sales, as the music sales themselves are very low, often from a weekly or double-digit sales increase to three digits. In order to create the brilliance of last year, the music game must innovate. Harrison Dani Harrison (Dahni Harrison), a member of the Beatles Harrison, was involved in the development of the Beatles: Rock band Game. Now, Dani Harrison is working with game developer Harmonix to create a new Beatles game and a new operating device that will really teach players how to play the guitar, rather than providing a copycat experience like the previous game. This game-manipulation device, like the Microsoft Motion Sensing Controller Project Natal, contributes to the development of music games.