Most netizens don't approve of price war

Known as "The Worst in history" electric Dealer "price war" started. According to the third party "postwar information" provided by the Amoy, only 5,000 commodity prices have fallen, accounting for about 4.2% of the 6 major electrical appliances in 117,000 pieces of the day. The survey shows that most netizens do not recognize the price war.

It's an irrational "firefight."

is to tease consumers

Huang Zishu: The price of goods to consumers, is undoubtedly good news. If Jingdong and Gome, suning price of the mouth war into reality, then, beaming consumers naturally is not afraid of the big things. However, we should not forget that the nature of the business is profit-making, a loss to make a yell business, this is no one will do. They seem to be staged a "dogs, consumer benefit" of the show, who knows if this is an alternative promotion?

Price reduction is a common means of promotion, but there is no bottom line with each other than the price, or even "0 margin" sales, it is puzzling. In the author's opinion, Jing Dong does this, or is the figure of the mouth on the happy, disguised as promotions and try not to cash, or in the quality of goods and after-sales service to cheat; the last possibility is: suicide. Therefore, Jing-dong "yong" Warring states, Su Ning, provoked by the market against the law of the price war, we consumers should also calm onlookers, do not blindly consumption.

I wonder how they will end up in this promotional farce. Although businesses to profit for the purpose, however, honest and trustworthy should also be the essence of successful business philosophy.

Tide people: Since threatened to come to an unprecedented price of blood, the electricity business should be in the price of war, so that consumers get real gold and silver benefits, this is more convincing than any chanting. However, since the price war opened up the curtain, the public see is another scene: by the electric dealers advertised as "0 gross margin", lose money also want to sell hot goods, or play empty, there is a general shortage of the phenomenon, or to engage in deception, advance secretly price after the price reduction, or Bielo exclusive operation, So that consumers can not compare prices at all. But the real direct reduction, straight goods, not only in the total amount of electrical appliances accounted for a small proportion, and are some of their own selling Huo, so that the price war has long awaited consumers surprised.

Price war "Hammer"

The government cannot sit idly by.

Yang Junxian: Electric Dealer "price war", is not so much that Jingdong Mall in the challenge of home appliances sales giants, it is in the consumer yell that our price has dropped to the bottom, you do not hesitate, hurriedly order it. "Price war" is just a means to attract consumers ' attention, promote appliances and other goods. And this goal is actually achieved, the three electrical appliances business visits are greatly increased, the real loser is probably in the price war news by the media ignored Dangdang, easy network and five-star electrical appliances, old customers and potential customers lost a lot. As one electric trader said, "the Amazon and retailer War, the result incrementally city died." "Three bloody wars" may not be the target of each other, but other competitors who are passive fighters.

Electric dealer price war "hammer" although avoided because of vicious competition and low-cost dumping by the Ministry of Commerce investigation, but suspected of false propaganda, according to the "Advertising law", should bear civil liability, and accept the relevant departments of punishment. I hope the authorities concerned will start the law.

Low price Vicious competition

A war without a winner

Sun Wei: Discount Promotion is the price war, is the simplest, the original commercial competitive means. In the crazy price war, only the price is lower, there is no minimum, in a round of the Life-and-death price, not the "winner of the King, loser for the" law, most of the result is a lose-lose.

Because, no one kind of business model can support the competition between the permanent low price, the reason is very simple, the commodity has the lowest cost line, but the competition between the low price, the spelling is the commodity price, when you come to me, the price often touches the commodity cost bottom line, even the overdraft cost. Over time, businesses will be hard to bear, eventually, either give up the price war, or Die hard to see.

Excessive price war is a vicious competition, because it is not based on product innovation, brand building, technology upgrading, etc. to promote the long-term development of enterprises on the basis of competition. The price war pays attention to the short-term effect, the immediate interest, the risk is huge, the hidden danger is heavy, not only brings the serious impact to the electric commerce individual development, but also brings the trust and the trustworthiness double crisis to the whole electronic business benign development.

The fact is that the long-term low price of vicious competition, has let the electric business industry riddled with holes, so, the electric business industry to benign development, must change the low price competition low-end competition mode, in product innovation and other supporting enterprise long-term development effort, so, Jingdong Mall, Suning easy to buy, Gome Electric Online Mall "collective Price PK", A war without a winner.