Nelson: November Gaming video ads are still the most active

December 21 Afternoon news, Nielsen China Joint Venture company Cr-nielsen (Chinarank partner) today released the November online video advertising monthly report.　　Data show that in November, the number of TOP10 advertisers, game advertisers are still the most active. Summary of the report: in November 2009, Cr-nielsen ADR Plus from the coverage of the mainstream video media, a total of 229 advertisers, 577 advertising projects and 21,025 advertising ideas, the number of promotional items decreased by 7.4%, and the number of advertisers and creative volume of the chain increase is 0.7　　% and 53.6%.　　The November 2009 video advertising covers 51 advertising industries; Entertainment games ads remain outstanding, in the number of advertisers, advertising projects and the number of creative, are far ahead of other industries. Channel number of TOP10 advertisers, the game is still the most active advertisers, Cr-nielsen ADR plus monitoring data show that the giant network in November 09, a total of 13 promotional projects were put on 55 channels, Guangyu Group 4 promotional projects in 53 channels,　　Shanda's 16 promotional projects were launched on 50 channels. Site performance, Tudou is ahead of other sites in the number of AD projects, but it can only represent more ads in the field of video advertising than other sites in the monitoring, excluding page display ads or text chain ads or other ads not appearing in the video box, not as the total amount of commercial advertising on the site.　　Sohu and Popcorn in November, the number of advertising promotion projects increased markedly, from 3 to 15 respectively. November Total Network Video advertising data November 2009 Cr-nielsen ADR plus total monitoring: 1. Video Advertisers Total 229 2. Video advertising project equals 577 3. Video advertising project Ideas Total 21,025 4. The category of video advertising industry equals 51 5.　　The number of video channels equals 102 promotional Items: any idea that points to the same URL in the time of inquiry, these ideas form a promotional project.　　Creativity: Each ad is defined as an idea, and the number of ideas displayed in the system for a period of time is the result of the same channel weight.　　November Network Video Advertising main statistics November 2009, ADR Plus statistics on the number of promotional items TOP10 Network Video Advertisers, the Giants network, Buick, Cooper Electronics, Gado and Peugeot for the new top advertisers this month.　　Number of creative ads in the November 2009 ADR plus statistics TOP10 Network video Advertisers, Guangyu Group still ranked first, accounting for the November total creative video advertising 11%. November Network Video advertising industry statistics NOVEMBER 2009 ADR plus statistics in the range of the number of advertisers TOP10 video advertising category, the game advertisers in the field of video advertising is still the most active, the number of advertisers and the number of channels to put in November monitoring total of 20.5%　　and 75.5%. November Network Video Advertising web site report November 2009 ADR plus statistics in the mainstream video site, Tudou network of the number of ads in the first, but only representative in the ADR plus coverage of the highest number of video advertising, excluding the site's page display ads, text chain ads, Cooperation AD and so on all the ads do not appear in the video box, therefore, not as the site of all commercial advertising evaluation criteria. (Lin)