Network consumption has become a trend, how to let the public enjoy the consumption

China's Jiangsu Network March 13 News this year the theme of consumer rights is to work together to enjoy the consumption. Network consumption is the hot spot of consumption at the moment. In the network consumption hot situation, how can let the public enjoy the consumption, the reporter interviewed the Nanjing Association, the local electricity dealer, the entity store and so on behalf of each party, listens to their viewpoint.

Jiangnan Times reporter Wang

Nanjing Association Secretary:

Multi-force, so that network consumption to achieve a free

How can the public enjoy the consumption? The reporter yesterday interviewed the Nanjing City Association Secretary-General Zhang Comfort people.

Reporter: This year's 315 theme is to enjoy consumption, now in our consumer life, what other factors hinder the public to enjoy consumption?

Zhang Comfort Person: 2014 is the new "elimination Law" the first year of implementation, but also the new "elimination Law" and the State Administration of Industry and Commerce "Network transaction management measures" established by the network shopping consumer rights and interests protection system to start the implementation of the first year. According to statistics, 2014 China's online shopping market transaction size reached 2.8 trillion, an increase of 48.7%, the equivalent of social consumer goods retail total of 10.7%. Last January-October, 12315 of the Nanjing City received more than 11,000 complaints of online shopping, accounting for more than 20% of total consumer complaints, the year-on-year increase of up to 20%. Network complaint has become the biggest hot spot of consumer complaints.

We see that the modern network consumption is to face the consumer through the network, 3D, 4D display mode, greatly attracted the attention of many consumers, but also let a lot of consumers impulse consumption, and some of the network of false publicity products will make many consumers of online shopping and love and hate.

Aqsiq recently a spot check showed that the failure rate of e-commerce products up to 26%. The quality of online goods is evident. Many consumers are deceived, faced with the difficulties of human rights, evidence, and other problems, these directly lead to consumers can not realize the real sense of the free consumption.

Reporter: Facing the network consumption upsurge, how to innovate the working way of the Association department, protects the public to enjoy the consumption?

Zhang Comfort people: with the rise of Internet consumption, to the public to consume more choices, more and more people choose the online shopping consumption patterns. But in the actual process, there are mixed network shop situation: shop because of small investment, low threshold, resulting in a mixed bag. In the fierce price war, many shops desperate, sales expired and fake commodities. And because the net buys the consumer only through the text, the picture material chooses the commodity, is more apt to be deceived.

Association for the new consumption of hot spots, timely issuance of consumer warnings, for many people impulse shopping, irrational, and lack of knowledge of the screening of goods skills, consumer associations will be timely publicity and consumption skills, lead consumer rational consumption, to prevent some favors carried away by some of the illegal business set up a consumption trap.

Reporter: In order to ensure that the public can enjoy the future, how do we look at the new mode of consumption such as online shopping?

Zhang Comfort People: whether it is a physical store or network shop, in fact, the volume of business will inevitably have consumer complaints. In recent years, from Taobao, Beijing-east and other online shopping platform development Look, the overall is good, but there are some black sheep. For internet consumption, we should not use a microscope to look at the problem, but to use a telescope to see its long-term development. Network operators should be good service, set up pre-sale audit checks, sales of strict management, promotional links to control, after-sales service supervision, such as a series of management mechanisms, so as to minimize disputes, even if disputes arise, can be quickly and efficiently handled. Believe that with all the forces, consumers will be able to choose the right to increase the situation, in the network life, to do free consumption, enjoy consumption.

Entity Store Customer Service Manager:

Innovative services, so that customer satisfaction hundred +1

For the free consumption, the consumer association has its own views, as the sales of the main business is how to see it?

Nanjing Hundred is a well-known in the country has a high profile of retailers, "satisfaction in the new hundred" is the brand slogan of the old company. With the upsurge of internet consumption, physical stores are also actively innovating to meet the challenges. New hundred customer service Manager Hu told reporters that this year 315, the new hundred proposed a hundred percent satisfied with the idea of +1, that is, in dealing with a variety of after-sales service issues, the time to solve the problem is also placed in an important position. In the past, many consumers often encounter a salesperson to ask for instructions, virtually increased the time to deal with the problem of the cost, so many customers less patience, a lot of understanding. Now, the new hundred customer service staff often after the first time after the sale of the floor, shorten the processing time, that is, let consumers deal with the problem, and not waste time, really do not bowed complaints, satisfaction hundred +1.

Hu that the entity shop in the consumer life, the real service for consumers, so that consumption has become a process of enjoyment, using the line of innovation service means, still can attract repeat customers, the customer's smile and good mood for the business is success.

Nanjing Local Electricity Dealer representative:

Start with a change of dissatisfaction

Daily Buy is the largest online consumer platform in Nanjing, Nanjing every day to buy E-commerce Co., Ltd. CEO Cang Academician told reporters, buy every day has been committed to let the public enjoy consumption, and towards this goal in the effort. For after-sales service, every day to buy the requirements are as long as consumers are not satisfied with the goods, you can return the goods unconditionally. At the same time also opened the offline entity shop Platform Sales model, consumers to buy online goods through the physical store for distribution, and the nearest to achieve their own after-sale requirements.

"Now, our social operation has been greatly improved, but we still have a wide range of commodity circulation, with what to pay a power coal, buy a movie ticket, find a driving school have to run half a day?" We are not satisfied! Why do we use the quality of products can not be guaranteed, returned goods fiendishly? We are not satisfied! Cang Academician says. As a network of sales of the change, buy every day in order to reduce circulation costs and ensure quality, integration of supply chain, shorten the link, so that customers enjoy the cheap beauty of high-quality goods. In order to make people's lives more convenient, integrated a large number of convenient resources, so that everyone easy to enjoy services. For the future development, Cang Academician said, only constant change, change one dissatisfied, can be the consumption of the ideal to support, to truly enjoy the consumption.