Network media and SNS are not between 0 and games

Absrtact: In the face of market turmoil, Phoenix New media became the first Chinese concept stocks to downgrade the IPO price in the US. local time May 12, Phoenix New media IPO on the New York Stock Exchange, its announcement of 11 U.S. dollars is lower than the previous offering price range of 12-14 U.S.

In the face of market turmoil, Phoenix New media has become the first IPO in the United States to cut the issue price of the Chinese concept stocks.

local time May 12, Phoenix New media IPO on the New York Stock Exchange, its announced 11 U.S. dollars price is lower than the previous price range of 12-14 U.S. dollars.

Phoenix New Media CEO Liu Yan in the NYSE, said in an interview in the 21st century Economic report, because the recent "most turbulent period of the year", a number of newly listed Chinese companies below the IPO price, Phoenix in order to give investors to leave some space, cut the issue price.

Phoenix New Media COO Lyapunov explained that this adjustment is because, "we and many need to continue to raise money to renew the blood of the company is not the same, we are a profitable, fast growth, cash flow is also positive to the company, so to reduce the price of a little bit of money, for our business development is not the most important." What is important is the kind of corporate image that can be established at the outset, including an attitude demonstrated by making investors our long-term investment partners. ”

After the price adjustment, Phoenix New media IPO shares rose 34%, the next day fell 11%, the market capitalisation is currently about 1 billion U.S. dollars.

Phoenix's new media has portals, wireless and video services, Liu Yan said. The site in the UV (independent visitors) and PV (page traffic) is China's top ten sites, in addition to Taobao, is the only one not listed company.

"Phoenix born in Phoenix, but our dream is not just an extension of television." "Liu Yan said.

Network media and SNS are not between 0 and games

"21st century": Sina, Tencent in micro Bo this piece of investment is very big, how do you think? What do you do in this piece?

Liu Yan: Phoenix also has SNS products, there are blogs and microblogging, interaction, but this is not our strategic focus on development. Our development SNS product idea is, enhances our huge netizen and the high quality content interaction.

They are SNS, we are the network media, the role is not the same. China's internet is big enough, netizens demand more, should have the service of fine differentiation. Network media and SNS are by no means zero and game. For example, during the earthquake in Japan, Phoenix has a wealth of video interviews, there is a line of reporters online, there are 1.9 million of netizens to participate in the polls, a large number of posts, as well as micro-blog, see Half an hour, your understanding of the Japanese earthquake vivid, comprehensive, in-depth, is unthinkable. And if only on Weibo, it is estimated to look at three hours, still very fragmented information.

I think the role of the media will not be SNS replaced, but the media and SNS there is a strong trend of convergence. Now China's SNS, microblogging is the Red Sea, three companies say it is China's Facebook, three companies claiming to be China's Twitter, the competition is very fierce. But they want to have quality content to increase user stickiness, increase the difference. We should seize the opportunity to deepen our cooperation with them.

News video advertising Blue Sea

21st Century: What do you think is the best revenue outlook for the Internet, mobile, video and advertising businesses?

Lyapunov: In the Near and medium term, advertising is a major factor in revenue and profit-driven, and we are also exploring fee-based services based on high quality content and quality audiences based on wireless and internet mobile media.

In the field of advertising, we mainly rely on three points to achieve advertising revenue growth: one is continuous and also strengthen the user and traffic growth, which is the basis; second, advertisers attach great importance to Phoenix to bring their brand promotion effect, influential media brands and a pure reliance on technology, Product or user-scale brands have a different brand multiplier force. Third, the audience size and the audience has the consumption capacity, so that advertisers realize that the real return on investment in the Phoenix, especially in the automotive, financial, real estate and other key industries, will be higher than the whole of the Internet to focus on the scale and not focus on precision of a casting method. Nearly 30% of the internet people in China are under the age of 21, and for many key industries, Phoenix is the first choice.

In the medium term, our video strategy, which focuses on news video, will also drive the growth of video advertising, a blue sea. In contrast to the fierce competition in film and television network video companies, we have their own unique, sustainable competitive advantage, and also has great advertising value. Because the news program in the Chinese audience's popularity and the advertisement sale rate, the sale value are very high.

For more than three years, we have a huge untapped asset in the media of mobile phones. We have 88 million mobile Internet traffic on the mobile phone every day PV, as well as millions of high-end mobile newspaper readers and tens of thousands of millions of mobile applications to download, these are the future of mobile media, through advertising plus pay to change to provide a very good foundation.