New ideas of advertising marketing channels for mobile games

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German Volkswagen has announced that it will use an exclusive mobile gaming app Store to promote the 2010 version of the GTI, the new compact high-performance car.

Instead of fully developing a new game, VW has opted for a more convenient way, working with iphone game developer Firemint to develop a simplified custom version of real racing GTI based on its best-selling racing game, Real Racing, which offers only one track, Optional vehicles are also only "novice not near" Cannon 2010 model of the GTI six configurations to choose from.

VW said they had also considered platforms such as PS3, Xbox 360. But by signing an exclusive deal with Apple, they were given the assurance that Apple would advertise the software in the App Store. The real racing GTI is now available for free download at the App Store online.

Content Source: www.game1173.com