New moves have been made in today's headlines about copyright disputes

According to relevant sources, "Today's special selling" using the form of the electric Business Shopping guide, based on data mining can be personalized to different users recommend merchandise. Users click to promote the image will jump to cooperate in the cat and other electronic business platform shops, and then complete the purchase process.

It is noteworthy that today's headlines this time, the model is still the use of Taobao Customer commission model, that is, CPS's form of Settlement Commission. CPS is not a new game, in fact, before this beautiful said, Mushroom street, etc. have done the ultimate, Mushroom Street Monthly commission income of tens of millions of, many people are jealous. The problem is that the biggest limit to this play is to see the face of Taobao, and in fact Taobao later did introduce a series of measures to suppress the electricity business navigation. Mushroom Street, Beauty said, such as electronic business navigation has been transformed, began to develop the platform.

Now, today's headlines to do with the electricity business or other people have not played this set, why still want to rehash?

Why do you want to be an electric dealer today?

In essence, today's headline is a media, its core advantage is through machine learning, large data to provide personalized information recommendations. Founder Zhang Yixi has also said to make today's headlines into mobile-side information revenue.

On the mobile side, today's headlines and other media are not different in terms of profit, mainly in advertising. Of course, compared to other media, today's headlines in the user information mining will have a certain technical advantages, to achieve based on different audiences point to point of precision push, this advantage also let today's headline advertising business has been launched by many enterprises welcome.

So, as the biggest source of profit, what is the magnitude of today's headline advertising revenue?

The figures are not available, but founder Zhang Yixi a quote from the entrepreneur in June this year to provide us with some information.

Zhang Yixi's words are: "Rely on information flow advertising, the company is now basically can achieve break-even."

The cost of today's headlines is mainly in human costs, as well as in server and bandwidth spending. Today's headline number of employees around 200 people, rented at least thousands of servers, the monthly operating cost is not a small number, it can be seen that the advertising business is doing well.

But the mere "balance of payments" is clearly far from satisfying investors and cannot afford a 500 million-dollar valuation. Capital is inherently profit-driven, and for Zhang Yixi and his team, it is bound to expand revenues to keep the game of capital alive.

How to expand revenue?

The user scale continues to expand, increases the advertisement to launch, the new change the present mode all is may consider the direction.

Today's headline is now more than a billion users, the number of active users also more than 10 million, if you can further expand the user base, advertising revenue should continue to rise. But we also have to see that the mobile end of the media is not only the home is doing. Sohu, Baidu, Tencent and other traditional PC Internet media giants have their own mobile clients, but also in constant development and improvement, adjust the direction. Accurate information based on large data push is not particularly advanced technology, especially for Baidu such search giants, if you really want to do is not difficult.

After a time lag, complete the rapid accumulation of basic users, today's headlines want to continue to achieve rapid user gains, running a rising growth curve is difficult.

Is it feasible to increase advertising?

The mobile end and the computer end are very different, the screen size is limited, the location of the advertising position is very limited. If you want to increase the advertising position, it is bound to reduce the experience of the product.

As a media client, people open today's headlines to see the information they want to know. If each article, as well as the list of articles are mixed with a lot of advertising, there will be a large number of people choose to leave. After all, apart from today's headlines, there is no other product to choose from.

So for today's headline, the increase in advertising is not not not, but a double-edged sword, will first hurt themselves.

Since the rapid increase in user size and increase in advertising will not work, then adding new channels of liquidity is the only option. At the mobile end, which forms are more easily realizable? Electric business, games, advertising. The ads are already in the making, and this time the headlines are about the electricity dealers.

Therefore, today's headline is not so much a strategic layout, but rather a choice under the helpless.

Why do you want to fry CPS's cold today's headline?

I am also curious, in Mushroom street, Beautiful said and so on to give up the CPS transformation Self-and, why today's headlines to continue to rehash?

The main problem is that the self-employed are not doing so well.

What does it mean to be a self-electric dealer? It means a lot of things like team formation, platform set-up, supplier selection and negotiation.

From the existing organizational structure and personnel structure, today, 60% of the headlines are technical staff, the rest is the management and market, operation and maintenance personnel, is a typical technology-oriented media personnel organizational structure, temporarily does not have the gene of the electric quotient.

If you want to carry out a proprietary electric dealer, it means to set up a special Power Corps team, and in warehousing, customer service, supplier selection, such as a huge amount of input. Just 100 million dollars, the money for today's headline should not be a big problem, but it is not easy to build the entire electric business shelves, and the time window will be greatly increased.

From the point of view of the development of the proprietary business, such as Mushroom street, beauty and so on, it also reflects the same problem from the side. With enough user groups and traffic, sales don't seem to be a problem. For example, the self-platform of Mushroom Street, the first month on the line more than a billion. The difficulty lies in how to control the suppliers and the entire electric business platform, how to control the quality of goods, to leave the user a unified, good shopping experience.

And CPS mode is different, very "light". Products are on-site, shops are ready-made, even the trading system is ready-made. For today's headlines, you just need to provide a portal, and there's basically nothing else to do.

In time, investment, CPS model can be said to be very low, can let today's headlines to the fastest speed into the field of electricity, to achieve the flow of liquidity.

If you have to say the key point, perhaps it is to control the good cooperation of business, product quality, and this is not the media's expertise?

So rehash is also the choice of today's headline frustration.

The transformation of the media is a big topic, today's headline trial of the electricity business is also considered a good exploration, but more to see their own situation in a number of restrictions on the background of the helpless. This road is not clear, and there is Taobao on this kind of shopping guide business policy risk. Rehash is not to say not to fire a day, but more likely to suffer setbacks, and let us continue to pay attention.

Wen/Danan