New Oriental and yy each have what soft rib?

Not long ago, YY opened fire on New Oriental. YY this shot, hit the new Oriental two big soft rib, and almost difficult to dissolve. As one of the countermeasures to the rise of Internet education, New Oriental has also cooperated with Tencent. So who would have the upper hand? The first major weakness of the new Oriental is the profit education and training industry, which has always been the darling of the traditional industry capital market. Profit margins are usually proportional to the size of the classes. Whether it is the new Oriental or small-scale independent training points, operating costs are mainly the classroom rent and teacher's salary expenditure. As the scale of a single session expands, the larger the scale, the higher the gross profit, so that hundreds of of people tend to have the highest profit margins in their large classes-which is also the most commonly used course by the new Oriental when it started its study abroad training. Scale expansion synchronization brings about an accelerated increase in profit margins, which is consistent with the financial performance of the Internet. But the internet is inherently more likely to gather popularity than classrooms. Moreover, the logic of the internet is to shorten the value chain, standardized physical and virtual goods, will be gradually replaced or the price becomes cheap. Today we look at Jingdong and Taobao, standardized goods, poor profit margins, and oligarchy. Standardized financial products-money fund is also the balance treasure together with Tianhong fund swept the entire market. As the core players in the market, in addition to ensure the continued advantages of standard products, if you want to break through, only non-standard services and products, will form a service-oriented enterprise core competitiveness. In the foreseeable future, standard exam-oriented training will quickly become no longer a revenue focus. New Oriental through QQ to deal with the Internet, rather than the past internet-based remote conferencing system has been transplanted to become more easily shared online classroom, which helps everyone in the QQ group to carry out training, but not necessarily 100% positive new Oriental, the effect remains to be seen. The second largest weakness of the new Oriental is the management of the Internet to give them the opportunity to rearrange outside the organization, today we say that more than 17,000 new oriental teachers No one is not swayed, is unscientific. In the 2013, in order to improve profits, reduce the pace of disorderly expansion, the reduction of more than 1000 teachers, but the total staff of the new Oriental has reached 30,000 people. The huge organization of cash cow received threats, the organization system in the distribution chain at the bottom of the teachers, but also a place and bargaining chips. YY of this gun, playing is all dependent on the individual large organizations. The rise of individuals and the decline of large organizations are likely to be the common proposition of the whole 21st century management circle. YY strategy is to enter the Free-mium way, by disrupting the price system to push the new east from chaos, to the Internet to release the capacity of individual teachers, and constantly to attract the interests of teachers to absorb resources. If it can, then is the year's largest event marketing, the education market instantly available, is not a high. Therefore, the new Oriental needs to reshape the business model, and gradually adjust the distribution of benefits and employment mode, through the cooperation with QQ can not diagnose internal injuries, failure. YY's first big weakness is the trust threshold yy can indomitable? YY's sore spot is also very brightObvious, although the 6 million purchased 100.com domain name, but yy needs to cross the threshold of trust has been the main business has been virtually elevated. Education is a high threshold of brand endorsement in the field, in the first choice, Miss Yu's brilliant image and yy of the cock silk atmosphere, for parents, which is the weight, it goes without saying that the data to help us explain everything, as of the time position, 100.com to free posture, fooled to 15882 people, 1 weeks is about the same as the yy.com of the popular sister singing audience of 10%, 6 hours ago, the increase of 77 people. At the moment yy also sneak the class time to postpone to 12 days. Are girls and game-driven models really able to transform education? The hormonal emptiness of the lonely cold business model can really let everyone entertaining? The author says Hehe. YY's second biggest weakness is the main business tends to Red Sea yy earn money is the Network show field model. Girls and Game Masters online, to play reward mode to gain personal income and for yy income. The music performance business has been growing by more than 200% per cent since 2011, when Q1 launched its pay function. 2014 Q4 Quarter, YY music business total revenue reached 55.6 million U.S. dollars, pay the number of 902,000, per capita pay ARPU373 yuan, seconds to kill a lot of money to soft games and hand tour. Such a piece of fat, not only 56.com,9158 and six rooms to share, and then cool potatoes, netease, also quickly launched the Show field business. Low threshold, highly dependent on the host mode. The scale of distribution and the ability to become a part of it are moats. Summary: Education industry is the essence of knowledge services, in the best possible experience, the completion of knowledge absorption and personal growth, product experience and marketing needs to be the combination of stores and the Internet, Air Force and ground power to rebalance, in order to release the powerful combat effectiveness of Terminal Services. If adjusted properly, should continue to see more new Oriental.