Nextdoor, a small country with few people, has covered 40,000 communities across the United States.

to say that it really disappears.

Such words as strangers, social networking, social networking, etc. but it is embarrassing to mention the word neighbourhood, which, as urbanisation expands, sounds more like a disappearing relationship, but it is unlikely that it will be, after all, that people are still living in more crowded ways.

In the jungle of Facebook, LinkedIn, Twitter, and the Nextdoor, the neighborhood's intimate social applications appear to be "small, little People," and the registration process is cumbersome and users need to provide home addresses to prove they belong to the community, Messages posted within the community are only visible to users of the community.

But the application of this "small country" has covered 40,000 communities across the United States (last October's data were 22 000), that is to say, 1 of every 4 communities in the United States are using Nextdoor, and each has 10 or more active users in each community. The product has also received more than 100 million dollars in financing.

Unlike Facebook, which is a "six-degree split" theory, Nextdoor's role in security and neighbourhood assistance is more thoughtful, in an era of unlimited interconnection between villages and communities. "People used to post help messages on Facebook or Twitter, and it was Nextdoor who brought the living to the front." "said Columbus, a resident of Ohio, a flood-hit, Totten.

Flooding is an emergency scenario, and using this neighbourhood social product for help is understandable, but Nextdoor has also become an intermediary for the remodeling of weekday neighborhoods, Matthew Tortorella, a San Diego officer, He sometimes publishes questions about restaurant referrals on Nextdoor, and thinks "it's a localized search trigger." He went to the street for a while. Someone recognized him through his nextdoor avatar and then greeted or chatted for a while. "It's weird, but it looks like it's the right way to open people face-to-face," he said. He said in an interview with The Verge.

There is, once the community has something suspicious people or things, neighbors will be posted on Nextdoor, before "unless things are very serious, people do not want to call us, but now they are very weekly, sometimes every day through the Nextdoor to ask questions." "Tortorella said.

In many cases, Nextdoor is a community second-hand trading market, the neighborhood can easily exchange. Based on similar needs, Nextdoor may explore business models in the community's peripheral information services, such as repairing electrical appliances, dredging sewers and so on.

In the domestic community products for the entrance of the competition is very fierce, the most typical Ding Dong community has completed 100 million Yuan Angel investment, at present in addition to do the community, but also around the community services do a simple information processing. Compared with Nextdoor, the domestic project more savage expansion of the momentum, temperament is not the same, the community to understand the class of students welcome exchanges, Xyy#36kr.com.