Niche research and development lbs Interactive Advertising

Earlier, in the 2010 fourth quarter of the media conference call, Chairman and CEO Jiangnan Spring revealed that the audience "with the future of technological change, in the future may be based on geographical services to advertisers to provide some new services." The news was later last night, through the South Spring Weibo official confirmation, and to determine the fourth quarter of this year, the focus of research and development of the LBS Interactive advertising will be launched.

It is reported that the focus of the LBS interactive ads will achieve the audience of LCD advertising screen and the surrounding user's mobile phone interaction, so that the advertising model from the simple advertising to show the transition to purchase behavior. Focus on the new advertising technology and the development of the model, has been a period of time, is still in the laboratory critical phase, Jason on the new model full of confidence, in micro Bo said "believe that this model of innovation change is not only the audience," "want to redefine the digital media."

For specific ways of interaction, the audience said temporarily unable to disclose, but said "the model is being explored, technology is developing."

and micro-blog has been a lot of speculation on the specific way, may be the advertising screen through the surrounding mobile phone user identification to adjust the content of the broadcast ads, but also may be the user through the phone at any time with interested in advertising content and products to interact, and then understand the details or even direct purchase. And the final focus will be how to use lbs for advertising services, it will be a few months to see.

lbs, one of the most popular topics in mobile Internet today, since its inception, in addition to the "check-in" function, so far does not appear with its heat to match the business model and commercial value, its combination with advertising is worth looking forward to, but also hope that, as Jason said, "This mode of innovation is not only the focus of the audience."