Nintendo has won 80% of the American women's gaming market

The news of November 29, considering that the best-selling Nintendo Wii and DS video game consoles have a large number of female themed games, is not surprising to know that Nintendo holds 80% of the market share of American women's games. According to Reggie Fils-aime, president of Nintendo's US company, there are about 11.7 million female gamers across the country, 9 million of whom have Nintendo's consoles. This situation is not accidental.　　This is the result of Nintendo's deliberate expansion of the market. In contrast to Nintendo's preference for female gamers, rivals Microsoft and Sony accounted for only 20% of the female gaming market.　　Microsoft Xbox 360 consoles accounted for 11%, Sony's PS3 accounted for 9%. Although the industry professional research firm NPD Group has pointed out that the American women's gaming market has grown significantly in comparison to the 2009 recession, the dominance of the US gaming market remains with men. American male gamers have about 33.3 million people.