Nintendo SD Palm Machine takes the lead in lowering the price of Sony PSVita under pressure

Introduction: Foreign media August 5, said the article, the new Nintendo 3D Palm machine First price reduction, Sony PS Vita face price pressure, the new forces are reshaping the video game industry pattern, Sony, Nintendo and Microsoft are faced with a fresh competitor.　　The following is the main content of the article: for consumers like Yukinobu Takeda, Sony clearly cannot rely solely on the new game console, which is priced at $380 this year, PlayStation Vita ("PS Vita") to make it a trustworthy person. Takeda, 36 years old, has been involved in activities planning in Tokyo and has now purchased the PSP and Nintendo's DS Palm machine.　　PS Vita is too expensive, he said, and he will not be snapping up the day of the sale. Ace Nomura Co.　　Analyst Hideki Yasuda said the player's expectations of a price cut for Sony were growing, especially after Nintendo's 3DS price cut; PS Vita faced a huge price cut, and if not, the outlook for the product could suffer.　　PS Vita will be available in the United States after Christmas, with a 3G version of $249-299, which will also be sold in Japan by the end of this year, at a price of 24,980 yen (US $313) to 29,980 yen (380.63 USD).　　Nintendo slashed the price of the new 3D handheld machine to 169 US dollars, compared to the price of PS Vita.　　Hirai, the president of Sony's consumer and product Services Division, Hirai that the price of PS Vita is very reasonable and there is no need to reduce prices for other products in the industry. Sony shares rose 0.1% per cent to 1,925 yen on the Tokyo Stock Exchange yesterday, while Nintendo rose 1.1% per cent to 11,950 yen on the Osaka Stock Exchange.　　Sony's market capitalisation has evaporated 34% this year. Sony, Nintendo cut profit forecasts Sony last week slashed full-year profit forecasts by 25%, saying demand for televisions is weak.　　Nintendo previously cut its full-year profit forecast by 82%.　　Now the new forces in the gaming industry are reshaping the industry, with Sony, Nintendo and Microsoft all facing fresh rivals. Apple is one of its rivals. The company estimates that more than 200 million mobile electronics products have been sold with downloads and gaming capabilities.　　Apple's App Store offers more than 100,000 games and entertainment apps to ipad, iphone and ipod touch users.　　Piers Harding Rolls, a senior analyst at IHS, a marketing research firm, said that because the current single product can have a variety of operational functions, the market development opportunities for specific functional products will only Piers Halding Rohrs. The most popular mobile games, "Angry Birds" in China, the download target is set to 100 million times. In addition, through FaceboOK Inc.　　Social networking sites for online games like "Farmville" and "Cityville" are also a lot of users. The sound of the opposition to the price and the Daiwa Nomura Group Inc. Analyst Koki Shiraishi said that with the development of smartphones, the current Palm machine market environment has become increasingly difficult.　　He predicts that the sales of PS Vita will be about half the sales of the PSP in the first two years.　　In fact, not only Hirai one person expects Sony to boycott price cuts. Nomura Holdings (Nomura Holdings Inc.　　Analysts Shiro Mikoshiba said Sony will be the consumer of PS Vita positioning at the high-end, as long as it can maintain a higher price, so even if sales are not small, this is an effective marketing strategy. Halding Rohrs, an analyst at IHS in London, said Sony was unlikely to start cutting prices by next year.　　He wrote in the Mail that by 2015, PS Vita sales or 36 million, lower than the PSP in the same sales cycle of 46 million of sales performance. Sony or forced to cut prices Mitsui Sumitomo Daylight Securities (SMBC Nikko Nomura Inc. Analyst Kazuharu Miura said that if PS Vita's reputation was mediocre, he would likely cut sales forecasts for the product.　　He currently expects the sales of PS Vita to reach 2.5 million by next March. PSP launched at the end of 2004, but its popularity in the market lost to Nintendo's DS Palm machine.　　According to data released by two companies, as of June 30, Sony PSP Total sales in the global range of 71.4 million, and Nintendo's DS Palm Machine sales reached 152.2 million. The US, the world's largest video game market, is shrinking. U.S. video game market sales fell 10% to $1.03 billion in June, NDP, the US Gaming data analysis agency, said last month. Tokyo Research Institute Enterbrain Inc.　　In June, the Japanese video game market revenue fell 16% in the first half of 2011. For Sony, this could put pressure on consumers like Takeda. (Puma)