No. 1th Store Dangdang announced the strategic cooperation, the flagship store officially put into operation

March 5, 1th stores and Dangdang in Beijing jointly announced strategic cooperation, each other open platform for each other, the official flagship store has been officially put into operation today. No. 1th Store Chairman Gege and Dangdang CEO Guoqing jointly announced the cooperation message.

According to the introduction, Dangdang 1th stores in the official flagship store to sell Dangdang barrier advantage of the proprietary book category. Shop No. 1th in Dangdang's flagship store opened the main sales of the 1th shop self-owned part of the barrier advantage of food, beverages and so on.

No. 1th Store Chairman Gege said, 1th stores want to provide customers with all the necessary choice of goods, alone to expand the category, far from enough, the settled businesses will greatly enhance the number 1th stores, the wealth of goods, geographical coverage. It is reported that, as Dangdang settled, the number of 1th stores platform to reach 20,000 businesses.

"Book business is the 1th shop is urgently needed to upgrade, Dangdang is the leading book online sellers, in the book field has a wealth of book operation experience, with the advantage of Dangdang, we can one-stop to provide customers with a huge, rich book products and excellent book Purchase experience." "No. 1th store chairman Gege said, Dangdang is also the 1th shop platform business introduced by the first large operator of the company, for the number 1th stores, the landmark significance." The future, the two sides do not rule out in more areas of cooperation, such as the introduction of their own brands.

Dangdang CEO Guoqing said, "and No. 1th Shop is Dangdang ' Please come in, go out ' strategic success is another important embodiment. "Dangdang" Please come in, go out "the implementation of the strategy, the Dangdang book and department store pull is very obvious, not only let Dangdang in the Electric Business book War Shouji Success, at the same time the department store development is commendable. The Dangdang book into the 1th shop platform, further tightening the entrance of the network to buy books, the network to buy the title of the boss more stable, in the book category of other electronic business opportunities will be less and less. At the same time, Dangdang "Please come in, go out" with the 1th store powerful combination, consolidate strong category, strengthen platform strategy, will further enhance Dangdang and shop 1th overall competitiveness.

According to the 1th shop Vice President Wuhaiquan introduced, after 4 years of development, No. 1th Shop platform business has always maintained high-speed growth, platform functions, services and innovative models are also constantly improving and breakthroughs, in addition to already have "group 1th", "Famous special selling", we will also launch for business and developer Services "business will win cloud platform", As well as for small and medium-sized businesses to provide financial support products, standardized logistics services, unified packaging and other services.

Dangdang Senior Vice President Yao Dan said, "platform business is Dangdang one of the fastest growing business, the average growth rate of about 150%, and settled businesses to high-end mainly, these are attracted by the number 1th stores such excellent electrical trader settled important reasons." According to the introduction, Dangdang support to the business marketing promotion and service to promote the "when the service" platform has been on line, will drive the platform to achieve new breakthroughs in growth.

Shop 1th is one of the fastest-growing electric dealers in China, which last year achieved total sales of 11.54 billion yuan and registered users to 60 million. At present, No. 1th is the industry's first food and beverage and imported Food Network to buy a platform, with 68 countries and regions, more than 18,000 kinds of imported goods, of which imports of food accounted for more than 75%.

As one of the typical domestic integrated electric business Dangdang, recently released 2013 years of Q4 earnings, officially announced the return of the business profit track: Last year, four-quarter Dangdang realized since 2011 Q1 first profit, net profit of 21.7 million yuan, profitability up to 1.1%, Net revenue for the people 1.972 billion yuan, including platform (GMV) Total revenue of 3.667 billion yuan. Among them, 2013 Q4 Dangdang Book Growth 28%, the whole year rise continuously. Another according to the latest data show that Dangdang book market share growth of 3%, "book boss" status is still difficult to shake.

In addition, in the continuous consolidation of barriers to the advantages of the same time, Dangdang continues to the comprehensive shopping mall to accelerate progress. Clothing, the increase of 82.5%, the overall department store size continues to large books, and accounted for further increase, accounting for when the overall revenue of 63%.

On the one hand, Dangdang platform overall growth is strong, year-on-year increase of 154%, clothing, baby, home textiles, beauty and other categories of growth are faster, tail goods, flash platform to buy a sudden rise; on the other hand, the core target category clothing, maternal and infant sustained high growth. Clothing growth rate of more than 160%, clothing category sales have accounted for Dangdang platform GMV more than 50%, baby child category growth of more than 190%, more than clothing growth. 2014 Dangdang is expected to sell a single category of sales will be expected to exceed the book.

The latest report from the Analysys think-tank also shows that Dangdang 2013 the lowest flow cost in the industry, the mainstream of the company's website Dangdang conversion rate industry first, while the user flow, active users (20.9 million), the number of orders and other indicators are industry-leading. Dangdang CEO Guoqing said, this will further strengthen Dangdang "integrated shopping Center" advantages.