Now Voice Interaction is the Trend and Tmall Genie has Become the First Choice for Consumers

[PConline Talk] In the annual Double 11 Shopping Festival, the data records were refreshed and even made us forget this day or Singles Day. ""Two minutes broke 10 billion"", ""6 hours broke 111.1 billion"", ""all day broke 211.3 billion turnover"", ""1 billion orders"" in these crazy figures and the news published by various brands, one from The Alibaba Smart Lab's dual 11 report of the Tmall Wizard is different. Based on the report data, we found that the use of voice interaction scenarios and user development speeds far exceeded our expectations.

Double 11 new game method Tmall spirit voice interaction

This year, Alibaba's double 11 is the biggest difference from other platforms. The author thinks that he has joined the Tmall Genie - this new voice portal. The Tmall Genie launched a series of special gameplays with the Double 11 and turned into a double 11 artifact. The first to launch the red envelope function, to customize the red envelope alarm clock for consumers, the mobile mouth can let the Tmall Genie help you grab the red envelope; secondly, there are exclusive benefits today, the world's first explosion list radio, let the consumer side Listen and buy; finally, there is the highest voice of the Tmall Genie to collect energy, and the mouth can help you collect the green energy of the ant forest, and the number of energy collected on the line is up to one million times.

According to statistics, during the entire Double 11 event, the huge user group of Tmall Genie participated in the Double 11 event through Tmall Genie more than 20 million times. There are already many users who have turned off their mobile phones and started a more convenient way of using voice interaction over a large area. Behind these data, we can see that the acceptance and demand of users for the new form of voice interaction is constantly improving and growing. The core of the data should be that the voice is more in line with the natural interaction of the person, and at the same time it can free the hands of the user.

Voice shopping new experience More than 3 million people are shopping with Tmall Genie

More and more people are accepting smart home products, and they are also accustomed to using the voice interaction method on the Tmall Wizard to control the smart home. Users will say hello to Tmall Genie more than 20 million times in the morning and evening. Not only that, but the functions of voice entertainment, children's encyclopedia education and so on built by Tmall Genie are also being used by more and more people.

In the new voice shopping experience, more than 3 million users have used the Tmall Genie to achieve voice shopping, and the Tmall Genie has recharged the mobile phone by more than 6 million. The safe voiceprint payment function is a black technology unique to Tmall Genie. It has been recognized by more and more people for voice shopping and payment methods.

Looking at the trend from the data, Tmall Genie Sugar won the Tsingtao platform consumer electronics industry single product sales champion

At this double 11 shopping festival, we also saw the shining figure of the Tmall Genie. According to official data, the consumer electronics industry champion of the Double 11 was the first to spend the smart speaker industry, rather than the traditional consumer electronics products that used to be mobile phones. Not only that, from the sales of products, it is not difficult to find more consumers tend to buy IO sets, including intelligent outlets, smart light bulbs, all-around voice infrared remote control and other smart peripherals, which shows that consumers' demands for smart family life are also constantly To enhance and enrich, the Tmall Genie is constantly enriching its connectable hardware ecosystem.

Tmall Genie is building a voice-based AI smart life platform

The Bluetooth mesh solution behind the Tmall Genie voice-activated intelligent technology can realize the voice distribution network within 10 seconds. From 2018, the Tmall Genie joint industry partner will launch the Bluetooth mesh second matching solution, and the module will mass-produce three More than 3 million registered devices are registered in the month.

According to a research report released by the market organization Canalys, Tmall Genie sales have ranked first in the Chinese market for four consecutive quarters. The leading position of sales volume is being transformed into an ecological superposition effect. Up to now, there are nearly 400 home appliance brands of Tmall Genie, nearly 300 IoT platforms, and more than 75 million connected smart devices. This double 11, the Tmall Genie smart life products won 28 first, of which, Tmall Genie custom sweeping robot, intelligent wall breaking machine, smart microwave oven, smart water heater, intelligent electric curtains won the first sales and sales.

Smart home products are widely recognized and purchased and used by consumers. With the Tmall Genie as the voice interactive portal, the Alibaba Zhilian platform eco-products have also gained consumer preference.

Summary

The double 11 data is showing us a new trend. From the sales data related to smart products, it can be seen that the acceptance and demand of users for the new form of voice interaction is constantly increasing and increasing. The core of the voice should be that the voice is more in line with the natural interaction of the person, and at the same time it can free the hands of the user. The report of the double 11-day cat elf single product sales champion shows that the Tmall Genie, as the voice interactive portal, has become the first choice for everyone to control smart home. At the same time, it is also telling everyone that the trend of voice interaction is inevitable.