o2o+ member marketing, hundreds of billions of feasts are you ready?

The service challenge faced by department store FMCG Enterprises

Data show that from 2011 to 2012, a short period of one year, China's O2O market size reached 98.68 billion yuan, is expected to 2015 China O2O market size will break through 400 billion.

For the department store fast-selling enterprises, offline sales channels are becoming weaker is an indisputable fact, but the sales and customer data accumulated under the line is the key to do the O2O, the unified customer data management is in front of the first big problem, for different customers to adopt different sales strategy, choose different means of contact, timely return and care, Preventing customer churn is the second most difficult problem; the management of offline channels and distributors is the third biggest problem.

O2O is not a PC era simple eyeball marketing, nor micro-letter public number precipitation how many fans mass message even if successful. In the mobile Internet era, customers can turn to their competitors with a little bit of finger or a phone call, and the logic of the traditional electric trader will expire in the age of mobile interconnection. O2O must be combined with affiliate marketing to enhance customer satisfaction through precision and personalized service and to form a sustainable purchasing power.

Royal treasure, dairy industry O2O Gold Service

Xian Royal Treasure Sheep Dairy Marketing Co., Ltd. was founded in the end of 2005, is the first professional sheep Dairy marketing company, established since the Royal Treasure Company launched the "Royal Milk", "Sheep Lele", "Happy Sheep", "Sheep Kiss", "button Museum", "Pure Seoul", "excellent sheep" and other series of goat milk brand, Sales network covering the country 30 provinces, terminal sales outlets nearly 3,000, sales doubled the increase in scale. The forefront of marketing concepts, modern enterprise management system, so that "royal milk" has become a well-deserved "Chinese professional goat milk leader brand."

Royal treasure in the dairy industry is undoubtedly facing the severe challenges of customer churn, so Royal treasure Choice and cloud computing services and call center leadership brand Bird software cooperation, to create O2O Gold service.

After the purchase of customers online, milk powder packaging will have points card, stores, stores, distributors and other sales channels will also record customer information, to achieve member precipitation and member information Unified management. Online Membership System can be registered points and redeem prizes, through this integral incentive policy, royal treasure to achieve the acquisition of customer information and unified management. Based on the member marketing system and the bird's cloud call center service, Royal Treasure set up its unique dairy O2O mode, the real sale of the service.

Cloud Services connect O2O to reality

After using the cloud call center for Bird software, Xi ' an royal treasure to achieve the unified management of members, unified contact and unified service, line online under the cooperative operation, efficient service, O2O brings not only the business model of innovation, but also the reduction of operating costs and increase the contribution of members.

Through the data analysis, Xi ' an royal treasure can be long time not to consume customers to call care, ask the reason, greatly reduce the customer churn rate; Make regular visits to all customers, understand the use of products, guide their renewal, increase customer's continuous purchase rate; The official No. 400 code is easy to remember and enhance the brand image; Intelligent routing function makes consultation, complaints, suggestions and other calls to the first time by the corresponding customer service staff to answer, customer problems quickly resolved.

In addition, Bird Cloud call center also help Royal Treasure successfully achieve the unified management of distributors, the use of cloud computing across space characteristics, royal treasure in the major regions of the general Generation and Royal Treasure Group headquarters use the same call system, Headquarters can always check the distributor's call statements and listen to the recording, understand the business situation, timely adjustment of regional strategy.

For each distributor, if the establishment of a dedicated customer service personnel to answer the phone, processing orders, complaints and other matters, undoubtedly increased a large number of human and office costs, if only the external release of mobile phone numbers, and can not achieve customer relationship management, service greatly discounted. Through the bird mobile seat solution, calls can be automatically transferred to the mobile phone, no need to arrange in the fixed office area to answer the phone, the realization of real mobile office at the same time the communication into manageable, saving a lot of costs.

With the help of birds, with the forefront of the marketing concept, modern enterprise management system and quality services, "Royal milk" developed into a well-deserved "Chinese professional goat milk leader brand."

About Bird

Bird Software is the leading domestic customer contact management and cloud service provider, committed to providing users from the introduction of customers-customer access-customer service-customer value-added life-cycle services and solutions.

Based on bird in cloud computing, large data and communications services, the core accumulation, bird has accumulated for more than 5,000 industry users deployed cloud contact center system, a daily cumulative more than 2 million customer contact and call, cumulative for users to provide more than 1 million customer leads, the average turnover rate of more than 30%.