Occupational SNS: The value of not playing games

Not long ago, the success of LinkedIn, the world's largest professional social networking site, proved the recognition of occupational SNS in the capital market. In this respect, Lintingham, chief executive of China's leading professional social networking site, said in an interview with our correspondent: "Professional social networking sites are demand-oriented, and users have a clear purpose in order to gain the value it provides." The industry of professional social networking sites in the country is maturing, and the next two years will be a breakout period for professional social networking sites. "The value of SNS more and more important" in fact, we began to do occupational SNS since 2005, was very lonely. We do not understand what SNS is a concept, we continue to explain: through ' selling relationship ' can get some benefits of career development. "Lintingham This describes the initial trajectory of domestic SNS development," Wait until happy net, Renren, we do not need to explain what is SNS, but many people refer to social networking sites, or from the perspective of leisure and entertainment. "With microblogging this platform, through micro-blog to" Share ", looks better than through SNS, more shun, so many people have a question: SNS will not be replaced by Weibo? In other words, besides entertainment and sharing, does SNS have some deeper value?　　The value of SNS more and more important, and professional SNS above no fun game, is to provide value, have a variety of value. "Two-degree connections" and "three-degree connections" strictly speaking, occupational SNS is not a job site, but a place to offer opportunities: career opportunities, and opportunities for business outside of job hunting.　　The point is to build your connections or dig them up and help you get closer to your heart's opportunities. This approach is not to change the habits of everyone, but to make people do better, "Once Connected" is your life to know and trust friends, classmates or colleagues, and "two-degree network" is their friends, in the United States, 85% through the relationship to find work, are usually not known, or very little contact but also related,　　The so-called "two-degree network" brought about by the harvest. "For example, I'm looking for a position as Marketing director and posting the news in my ' Once in Circles ' circle, and even if I see hundreds of people who really offer the job that suits me and I happen to fit in, chances are slim. Once upon a time we would tell our friends by e-mail, I'm looking for a job now, but this is the age of SNS, where a message has been posted on social networking sites that many people have seen, not just ' two-degree connections ', but ' three-degree connections ' drawn to ' two-degree connections '. So how can the chances of a job search and recruitment match up exactly?　　Lintingham gave the reporter an example. The average age of the median LinkedIn user is 43 years old, which is equal to a lot of 50-60-year-old users, but at home, people over the age of 40 are not too accustomed to other applications of the Internet except to watch the news, so"The average age of users in the Sky network is 30 years old, the core is 20-40 years old, we from the beginning of positioning, is to grasp the senior professionals, but also do not reject students." "Why do you catch the middle piece?" Because professionals in the middle are both a provider of value and a source of value. So we can get a balance. Lintingham told reporters that again big, famous company such as Google, for recruit high-end people are very headache, now the three major recruitment sites, we use more problems, "three or four years ago, through these sites can also find some middle and high-end talent, now basically give up, can't find." "How does the Horizon network attract a 35-40-year-old user base?" "In fact, no matter what age level of people, in the beginning, the most attractive to him is precision, through better matching, the eyes of a bright, can be with the people who want to know to contact, with already know, has been separated friends to establish contact, and then it is easy to have no contact with the professional SNS friends pull up. This is the most direct value, you first have to establish this relationship, on this basis, and then slowly explore a variety of deep value, business opportunities and career opportunities.　　"In order to pay for the service and happy as the representative of the public SNS are active users as the core of the future business model, and professional SNS future direction of development is to replace the traditional recruitment site?" Lintingham told reporters, LinkedIn or Tenkine, mainly are recruitment, advertising, membership charges these three blocks. "But our membership fees are mainly for headhunters, and linkedin,60% 's income is related to hiring." Foreign professional SNS is starting from the member fees, the first to do membership fees, and then do the recruitment, and then advertise, is such a sequence, Westerners are accustomed to pay for the service, but domestic is not the same, domestic customs, for the service charges, not to mention online, offline is difficult. We only started this year to set up a hiring model for individual fees, and it's just a trial phase. But in the end, as long as you provide the service has enough value, we are willing to pay for such services. ”