On marketing cases and innovations of 51wan and other web game manufacturers

Some time ago, I think we all have a concern about a driver in the highway violations only for "stealing food" news. We are not to verify the authenticity of the news.　　From this series of news we can analyze the current SNS Web game marketing and traditional web games to do the marketing of some innovation and ideas. A good game is not only the popularity of exuberant more need to improve the long-term attention. The impact of Web game marketing has long-term, persistent, in-depth. When a game list is officially closed, if the players ' enthusiasm is greatly encouraged by the richness of prizes and the ultimate PK Tournament, then the player's participation is entirely out of "inertia" and casual interest. According to statistics, each player on the game site on average stay 7 minutes long. "To achieve the same publicity through paid advertising, you may need to invest millions of euros."　　"Carat Sverige AB, a leading Swedish media agency, Johan Steen said. Web game consumer group positioning accurate. Accurate positioning refers to the user can accurately grasp the registered users of information, targeted to carry out different marketing strategies. For example, the crowd is mainly some otaku women time and do not want to go out to play the younger generation, the game reflects some fun and not boring, then the game's attention will naturally increase and may become a part of the potential consumers to choose objects　　And for some shoddy games, it's hard to get good results by hosting such marketing campaigns. If you want a game to continue in the player's mind must be promoted by continuous marketing, for example, brain Platinum, you know, it's a little disgusting, but at least it lets most people in the country remember him, some say soft marketing has declined, I think it is not so, soft marketing actually did not decline,　　But we do not innovate, only know blindly for the product to promote and not take into account the current readers want to see things, players want to understand things. We will analyze the soft marketing several times, the first time is to rob parking spaces, was also to take the white-collar said, the theme of soft paper is to take white-collar work to play their game said, of course, this marketing do have the benefit of its disadvantages, the advantage is this article on the same day to the happy net to take a lot of users, The downside is that many companies are starting to pay attention to the company's employees playing games at work.　　Perhaps to see the reaction of the enterprise, happy Net recently turned to take a fun farm such games to do propaganda, what netizen night 3 o'clock up to steal vegetables, netizens because of stealing the boss's food and was fined and write the heart of stealing vegetables and so on such soft wen marketing. Above said some SNS webpage game soft Wen Marketing, next we talk about the traditional webpage game marketing. First Take 51wan martial arts legend and say, martial arts legend 2 since the price signed less than 10 days after the time, have been asked by netizens to test, so that the relevant media interview 51wan official said the martial arts legend 2 is "tested", of course, from this series of actions can be seen, should beWith their marketing does achieve a good marketing communication effect, of course, marketing to do well with the game itself is inseparable, we can not say that people 51wan sky-high signing is to engage in gimmicks, the author has played "Wulin legend 2" This game, the 51wan legend of the Wulin 2 and other web games have their own characteristics,　　Perhaps the author's hobby and many players ' hobbies are different, I like the active fighting scenes and simple first-degree high web game. And then we'll talk about the business tycoon's campaign marketing to say, business tycoon before the time to do some soft marketing no improvement, since they did a sexy female secretary activity marketing, almost reached the effect of blowout, can only say business tycoon with sexy female secret This recruit is really a very good idea, although is engaged in this activity　　, but the game is only used in the activities of the MM comics like, perhaps this is the so-called edge marketing bar. There is no doubt that web online game marketing has become a popular and effective way of marketing.　　Soft Wen Marketing has become the industry consensus of the game industry, it will also become one of the future game industry trends. So now the web marketing needs to achieve good results, must still rely on a good plan, innovative ideas to do.