On the construction of mobile internet media

Now the mobile Internet market is the most competitive to count news clients, four portals you come to me, difficult to be the same; Vertical media performance, the news aggregation pattern trend rise. In order to rise in the competitive mobile client market, we must do our best to analyze the advantages and disadvantages of each product in the existing mobile internet market, and integrate their own characteristics and ideas to carry out product development and content construction.

Different age groups, the requirements of different attributes.

Internet users who use the mobile Internet to browse news are mainly concentrated in the two age groups of 25~34 and 35~44, according to the consultancy survey. 25~34岁 age group netizens, their social attributes are very strong, want to deal with an event and social friends to discuss, share and comment the willingness to be very strong, and 35~44 this age groups, pay more attention to the authority and depth of news reporting, hope that the story of the incident and their own thinking to resonate. Therefore, for different age groups to provide personalized content, can let users in the time of fragmentation more efficient reading, stimulate the user's reading interest. On the market today, the mobile Internet news products, plate division and Content settings are not the same, there is no time for the age of the plate division products appear.

Attention from the media.

Due to the popularity of the internet, there are a lot of writers from the media, they are in different fields, with their rich professional knowledge, sharp writing and unique views, each attracted many loyal fans. Attention from the media users have a common feature, love thinking, look forward to change. They want to be guided by the media writers, to better think about work and life, and those who are diligent in thinking about the social news events will be more attention. If a product can focus on the construction of media content, it will attract a large number of users from the media to become a loyal product.

Selling points are important.

The author of the market, most of the mainstream news app has been used, the aggregation of news products Zaker and Flipboard have contact. From the personal point of view: Four big portal News app plate division and content construction similar to the same Guide page, novice navigation collective missing, no significant landmarks to tell users their own products compared to other products have any unique place. However NetEase News "has the attitude News" one word, makes it stand out. As Xinhua, the construction of mobile internet products should tightly grasp the authoritative fuss, in the release of authoritative content at the same time to increase authoritative comments and views, more can attract users as a news event development vane.

Use vertical media to get users.

The number of vertical media users is relatively small, but most of their users are users with rigid requirements, such as auto, SouFun Mobile clients. This type of product, if done well in terms of content construction, is extremely unlikely to be transferred to other products by the user.

"Judge by appearance" still applies.

The aggregation class product Zaker uses the title block way to lay the news list, worth affirming; Flipboard use of the magazine style, users will have a very strong initial use of freshness, but for the low flow users and non-3G users, after the novelty, this app is not a good medical examination, the entire picture, There is very little access to real news information. Therefore, the use of what kind of design enough to attract users eyeball and can produce user stickiness, is the current news products urgently need to think about the problem.

1.UI design.

At present, the flat design style of the road, the concept of design to promote simplicity;

2. Visual area.

If the user enters a handset client, the huge letterhead logo occupies a large part of the screen, to the small screen user, the goodwill certainly reduces many. Whether it's on a 5.5-inch screen or a 3.5-inch small screen phone, full-screen laying content of the user's visual shock is the same, as mentioned earlier, for age, reduce the unnecessary picture laying and title logo, will be more valuable content pushed to the user before, it is bound to improve the user's stickiness has a great role.

3. Reading experience.

At present, the news products in the market, few people can pay attention to the user to open news content after the reading experience. Just typesetting is far from enough. Refer to many reading software on the market, such as Byte society, read FM, its layout and font collocation can give people a pleasing feeling, let a person really love to read.

Information filtering is important.

On the Internet, the "headline party" is rampant, which is a very bad thing for the user's reading experience. As mentioned in the previous polymerization products Zaker, once became the author daily must see the news products, but because the title party overflow, gradually let the author lost trust and goodwill. Therefore, to do with quality products, the elimination of the title party, how serious is not excessive.

Search.

The author in the News class product use process, discovered a very puzzled thing, the market news class product, very few has integrated the search function the product. If the user can be passive browsing information into active Open product search information, this product's user viscosity and trust, should be a great help.

Other details.

Mobile phones are convenient, but their screens are too small, and PCs are big but not easy to carry. Do a lot of terminal a login, one collection, a lot of reading, more can cultivate user dependence on products. In addition, due to the popularity of WiFi, when using mobile phone clients in front of the computer to read news, if you can send a long article a key to the PC to read, is not a very beautiful thing?

The above idea is the author in the work of mobile Internet products after a little thinking, by the introduction of news products, but not limited to a product. I always believe that individual combat has always been weak, a good product group, with a focus on different products will each mobile internet consumer group "sweep", is a professional media in the mobile Internet as a strong rise in the rapid and effective way.