On the development of network games

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

That year "journey" into the game market by virtue of unique free mode by the player's enthusiastic pursuit, although the outside world to its marketing means more doubt, but its profitability is still widely recognized by the industry. The success of the journey in the short term is largely determined by the free model of its push and the new marketing tools at the time, but if not then the market has gradually matured and has a large group of players, I am afraid giant companies to be successful still need to walk a long way. Imagine if the early domestic online games market, such as "Legend" and a large number of market appeal of the game brand to attract gamers have no point card consumption system to ensure the fairness of the game, then the development of the online game market will not be so smooth and fast.

So I think today's web game practitioners most need to think about the problem is not how the game is profitable, but how to expand the market, the player group expansion, only a stable player group and perfect game market can reconsider the follow-up problem. But in front of the interests, how many enterprises really for the future of the market? can find the Web game market opportunities will not only want to cut into the online games market enterprises, to the grand-headed industry giants have already looked at this market blank. Online games industry giants in advance to join the regiment although accelerated the speed of the development of the web game market, but also exacerbated the competition in this market, in order to seize the initiative in the competition in some enterprises blindly enter the market, a time of the serious web game to grab a large number of markets. Because the web game for most players is still a new thing, web game in the game screen disadvantage is to hinder its expansion of the player group is one of the main obstacles, so the training of players is particularly important, but there are many enterprises in the market short-sighted, ignoring the current web game recognition of the low degree of fact, In the game of the consumer "exactions", directly led to the web game into the pursuit of short-term interests of the abnormal track.

In recent years, "Ogame", "Travian" led by the strategy game in the Web game occupies a larger market share, and the type of strategy is also seen as the most mature most of the "money" of the type of web game. In a strategy-type web game, players can usually grow quickly by buying VIP accounts or charging props. Thus greatly undermining the balance of the game, because in the policy category of Web games in the game, once the player is likely to form a "devastating attack", the results of several months of the game may be lost in an instant, This brings a strong sense of frustration to the player, the loss rate of the player is quite serious. Domestic strategy-type web game is not only good at "circle money", and most of the games are "Ogame", "Travian" as The Imitation object, if the appearance, its similarity is often as high as 90%, these are dubbed as "building" strategy class game is now difficult to gain the favor of old players.

At present, there are many senior web gamers in the country are hanging around the overseas servers, the rest of the players have moved to other game types of web games. So in the case of hard to attract the attention of the old players, operators have put the focus of the strategy-type web game on the new players to attract web games. In addition to Baidu, Sina and other large web site joint game manufacturers to enter the field of Web games, the current web game has become the new favorite of the Advertising alliance.

Today, many advertising alliances have launched their own web game joint operation advertising program, hope to combine small and medium-sized sites together to explore the market value of Web games. However, the author in the Thunder online game sharing product planning instructions to see such a piece of intriguing words "We are set for the first three months of income sharing, because the network of existing webgame user life is basically maintained in 3-6 months, to the DG products to analyze, the product income is basically concentrated in the first three months, And a rapid decline in the trend of 3 months to pay different commissions, is to balance the interests of the owners to maximize the best decision. ”

Through this passage we can find, in fact, whether the web game developers or operators on the current web game problems and consumer psychology at hand. But many web game profits are still dependent on making short-term profits, and the profit model is usually to use the joint operating platform to attract new players, trying to squeeze this part of the player's profits, until this part of the player sadly left to continue to find new players so repeat.

The homogenization of games and excessive commercialization are two difficult problems in the development of the web game market. In the market is not mature to consider how it for their own profit, although in the short term may indeed be able to obtain considerable commercial profits, but for the entire industry, for the enterprise itself is tantamount to "the Golden Goose". Ad League in recent months the crazy promotion of web games, I can not help but let the author see some of the shadow of the SP, if the Web game still can not get rid of the current reliance on short-term activities to profit from the business model, then perhaps the web game is really likely to "die of addiction."

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