On the foundation and ability of product manager

Into the product this line is only 2 years, as a new product, while learning to think, walked a lot of detours and insight, this article to their own experience, the perspective of the product manager in my impression that some understanding.

(1) Conceptual understanding: 1. PD and PM: Normally, PD refers to product design, PM refers to Product manager, but in some companies, product managers collectively pd,pm refer to project management. 2. Products and operations: Some companies are separated from their products and operations, the team has a product personnel specializing in the product, there is a dedicated operation of the operators, but also some of the company's products and operations are not separated, usually product managers, so cast a resume must pay attention to the company's environment, the role of the job-this job is not suitable for their own. 3. Product design, product planning, product managers: Different companies for the title has different definitions, read a lot of products related articles, found that they have only done a part of the product manager work, so take the product manager as a goal to spur their own 4. Strategic planning: Rookie of the ultimate goal is from the needs of the executive side, up to the product strategic planning, but the current situation of the product is the boss planning good, their own small aspects have complete autonomy, through the product to achieve the boss's big product eco-circle. 5. Definition of Product Manager: Quote "Everyone is a product manager" as long as you can find the problem and describe it clearly, into a demand, and then into a task, to win support, start a group of people, the task completed, and continue to master the mentality of the maintenance of this product, then, you are the product manager. Click the picture to view the larger image: (2) Product managers need the ability to 1) communication is the basis for many people will be the ability to communicate as their own bright spots, in fact, communication ability is just a product manager necessary basic ability, can say without this ability, you will not become a good product manager. Includes: 1. Input ability: As the initiator of the product demand, the executor, must have the good demand understanding ability, from the customer, the boss, the user side receives the demand, the correct understanding user demand, simultaneously needs to transform the user demand to the product demand. 2. Output capacity: As an inter-departmental assistance, product personnel need to have a good ability to express, in the beginning of the project you have to take your concept to the boss, let the boss agree to the project. In the middle of the product, to organize UI, develop, test product related people, output their ideas to them, this is mainly reflected in the product review, product review, UI review, test Review, PRD documentation and follow-up development, test follow-up, to ensure that the development of the results in line with the original intention of the product. 3. Ability to demonstrate: products before the launch of the product introduction, product training, as a project and demo product Planning ppt 2) have the market feel I have seen many products, in fact, did not think well why we do, market positioning and product core value is not obvious, see others are doing, so the trend of follow. For example, before the SNS hot and now meager, buy door. To be a talented product manager, the key is to be market-oriented. To conduct market research, market segmentation, the market is big, there is no prospect, do not many people to enter this market there is no fortress, need notThe advantages of specific resources. Consider these, and then use SWOT, competitor analysis, understand their strengths and weaknesses, find out where the opportunities, threats, and analysis, we do not fit, appropriate words how to formulate the future strategy. 3 User awareness of the so-called user awareness, and not only to take users verbally, the user experience as a convincing boss and research and development personnel weapons. The most important thing in product design is consciousness, understanding and respecting the user's consciousness, planning the most important thing is feeling. The so-called feeling, especially your understanding of the user, the more you understand the user, the more accurate feeling. This feeling is particularly evident in specific user groups, in specific application scenarios. 4 Document capabilities If you use the timescale to measure the work of the product manager, 20% time in thinking, 30% time in communication, 50% time in writing the document. Generally speaking, the professional skills required by the product personnel are embodied in the various documents written by the product. Speaking of documents, MRD market demand documentation I haven't written it, either. Listening to a friend on ebay said the MRD was written by the marketing department; The PRD document is the most written, and a PRD document includes the project background, user instructions, business processes, and prototypes; competition analysis, narrowly defined is the definition of the product concept, Usually will go to see what the market is the corresponding products, what functions and design ideas can be used for reference. Competitive analysis in a broad sense refers to a comprehensive analysis of a competitor's situation, including the market, users, teams, product details, operations, and so on, and then form a report, such as the previous spread of the "Dream West Tour"; Product manual refers to the product before the launch, the delivery of the product introduction manual, Features for training and selling selling points. Training manual for internal personnel training, especially to the face of customer service personnel, product staff is also customer support staff. 5 technical capabilities Many people are talking about product personnel need not understand technology, normally, the product manager needs to understand the implementation of technology, but for the basic technical principles must be understood, such as basic CSS knowledge, Ajax principles, PHP base, the user size of the database requirements. 6 The strength of the team in general, just into the society, the difference between people is not obvious, the school is only the basis of things. Personal strength is small, this time need to borrow the strength of the team. Product managers are often in coordination, coordination of resources and personnel, this time more need to play the team's strength (3) personal core Skills if the product manager's core competencies, it must be product planning capabilities. What are the core skills of a person? As far as I understand it, individual core skills must be an independent analytical and problem-solving ability. This may involve the accumulation of experience, working methods and professional skills that have been practiced. Time management, personal knowledge management, and other personal methods and models, as well as learning ability, information knowledge acquisition and growth. (iv) Passion, faith remember when I first started in 08, a senior told me that we are connectedThe creator of the Web, our work, is changing human life. Listen, not in mind. In a chat with our product director in 09, he mentioned his previous successful product, his passion made me shocked, his slogan, let human life better, I know, and not just a call, but a belief in the soul. Coincidentally, Suger "Everyone is Product Manager" subtitle is "Good Products change the world", Jian's "Web" title is "Internet Product Manager to change the world", QQ product concept is to build human online life community. Do the product more than 2 years, I also found that they have already put the product habits into the life of a lot of details, for example, before writing articles always like to use mm to draw a good structure diagram, to do a detailed study, work plan LIST, a period of time will be iterative updates, like norms and template utilization, not only in the work will be applied to, The same is true of learning patterns and file management in life. So, first of all, find your favorite things (products and industries), do what you like, you can be full of passion, tell yourself it is a great job, believe that our products are changing life, change the world, let us work together. Source: http://joshes.cn/post/18.html