One months fast bankruptcy: Peer-to-peer Network loan Death Game

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Han Yanming

The editor's note/interest rate is 4 times times higher than the bank's lending rate in the same period; commitment to short-term high returns ("second Standard"), exceeding capital limits, irresponsible commitment to capital preservation, platform itself involved in trading, attracting investors through other high reward activities. This is the current Peer-to-peer network loan industry widespread problems. Recently, the Public Credit network bankruptcy events, so that these problems more prominent.

Recently, claiming to be bankrupt Hainan public Credit Investment Consulting Co., Ltd. (hereinafter said: Public Credit network) has aroused widespread concern both inside and outside the industry. In fact, the bankruptcy of the public Credit network is not a case, its failure to a certain extent reflects the network loan industry confusion and high risk, such as a series of industry problems.

Insiders believe that the public credit network of bankruptcy exposed its various irregularities, and the current domestic many Peer-to-peer network loan companies also have a variety of violations or even illegal behavior. Among them, the low threshold of the industry is causing a variety of problems appear at the core, from Taobao shop to buy code, find 35 people can start a Peer-to-peer network loan company.

The collapse of public credit network not only has its inevitability, but also to the industry and investors sounded the alarm. The former industry executive Wang Lei, who has participated in 3 Peer-to-peer network lending companies, said bluntly, "if these companies continue to play like this, sooner or later they will play their own game and die without the market." ”

Public Credit Network samples

The public credit network in the trial run in less than one months of rapid bankruptcy. According to industry and commerce data show, public Credit net legal representative is Louroux, registered capital 10 million yuan, address is Hainan Province Haikou Ronquinnan Lu Jinling Garden 13. Public loan online trial operation time for March 10, less than one months in the early morning of April 2, the website that posted bankruptcy notice.

For the reasons for the bankruptcy, the bulletin said "due to the lack of management team experience, resulting in the company's operational risk." "In this announcement, left a cell phone and telephone but the reporter repeatedly dials, the other side did not answer, send text message also did not reply."

An insider in the website's QQ group told reporters, "after the announcement, after the field understanding found that the site because of the contradictions between the partners do not go down." The investors invested only more than 2 million yuan. ”

At present, the public credit network is still doing the clean-up work, but there are some people worried that it will be "in the form of bankruptcy". Many people expressed concern about the authenticity of its registered capital of $10 million.

Public Credit network operation routines in the industry has a certain typical. The first is exaggerated publicity, the website hangs "? Chang? Chang Province SME financing service Unit" "? Chang? Chang famous innovative Service Enterprise"? Chang? Chang Province Integrity unit "; To attract the popularity of high returns, has promoted the commitment of investors to" luxury Hainan 5th Tour "; There are interest violations, the commitment of investors to the monthly return is 3.8% , the conversion of adult interest rates as high as 45.6%, far exceeding the bank rate of 4 times times the same period, but also involved in the transaction, investors to the bank or Third-party payment platform to Louroux money to the personal account of the legal person ...

A bankruptcy bulletin made these promises far away.

"Public Credit online line one months premature death, is not unexpected, but also reasonable." "Zhuchang, the brand director of Pat and loan, unexpected is because the platform on the line time so short on the exit, in any one industry are rare, it is reasonable because the public credit network itself involved in the transaction, business model is not transparent, the operator of the network loan industry risk of the lack of, its business model also has major deficiencies.

Credit Network CEO Yin Fei that the public credit network failure is a big reason is the lack of financial industry experience, and market demand, resulting in a lot of not too good site can survive, to see whether a site can have a development prospects at least after two years.

Pat Loan CEO Zhang has a summary of high-risk network lending platform: Interest rates are higher than the same period bank lending rate 4 times times; commitment to short-term high returns; strong background, low flow, large turnover, other high reward activities, no site management information. And the public Credit network is fully in line with the characteristics of the high-risk sites, the use of similar operating practices are not a few enterprises.

Grey area

Public Credit network irregularities are not exceptional, now peer-to-peer network lending industry in a state of unsupervised, even now must comply with the "private lending rate should not exceed the bank loan benchmark rate of four times times the limit" provisions, but also a large number of the Passover. Opening a wide range of peer-to-peer sites will find that many of the investment targets interest rates have exceeded the bank interest rate 4 times times.

On this phenomenon, wing lung loan chairman constructed that: "This industry threshold is very high, and some internet, and even have no it technology and financial experience to join in, in order to survive, all kinds of tricks have been used." Because microfinance itself is difficult to do, if you do not open up spreads, the net loan platform can not make money. So many platforms, including small lenders, will more or less break the 4 times-fold limit on interest. He said that if this kind of peer-to-peer network loan Enterprises, the current industry 99.9% of enterprises have irregularities.

In the eyes of Wang Lei, at present, many enterprises in the industry have illegal behavior, many in the gray area run. There are also some peer-to-peer sites in order to attract popularity, the site itself to borrow money to launch High-yield, ultra short term of the borrowing target, commonly known as "second Standard"; At the same time, many sites in order to attract investors "with vote", do not hesitate to find "childcare" to do false transactions.

In the entrepreneurial boom, the original has a high threshold of peer-to-peer network loans, but also poured into a large number of laymen, many operators on the business itself understanding, enterprise control capabilities, risk management technology is very scarce. More frightening is, "even some network loan enterprise's inside Ghost will own the website the investor and the customer and so on sells the information to the entrepreneur." Wang Lei also found that some people without technology through Taobao and other channels can buy a similar program, for a logo and page on the line, let alone the wind control technology behind, such troupes everywhere.

A worrying prospect

Credit Network CEO Yin Fei that, "although the net loan industry today's low threshold, and confusion with the current state of the group buying industry has a similarity, but, in the strong demand of the support, Peer-to-peer network loan industry failure Tide will not appear temporarily." ”

Huang, director of Financial Law Institute of the Central University of Finance and Economics, is optimistic about the development of the network loan industry, "The network loan small Lotus only dew point sharp angle, as the Internet financial tide in a small spray, unavoidably with mud silt." In the strict sense of peer-to-peer network lending platform should be able to continue to try, three (access threshold, industry standards, competent institutions) should gradually change the situation, but also need not immediately into the financial regulatory system. "Huang suggested that peer-to-peer network lending enterprises should strengthen information disclosure, to accept the media, investors supervision."

Zhuchang that the future of the industry will not be able to accommodate a large number of web platforms, may eventually survive only two or three of the most powerful sites. Peer-to-peer Network loans and Taobao similar, are platform-oriented companies, investors do not need to run to different platforms to invest.

Wang Lei is more pessimistic, he thinks that Peer-to-peer network loan model has many problems, because of the limitation of capital strength, these network loan platform to guarantee the principal is difficult to guarantee; As the phenomenon of bad currency flooding, because investors immature, for some real disclosure of non-performing loan rate platform may instead of recognition; There is still a steady stream of inexperienced entrepreneurs pouring into the industry.

"If the industry does not change, the industry will be ruined by these companies and the practices that have been violated," he said. The last thing left is a handful of companies that simply help borrowers build information docking platforms. ”