One step away with the Mingshou tour online, adaptation is just a downwind car

Guide: In the public for the film is hot, while the film with Mingshou Tour "a step Away" is also online, but the focus seems to be few.
Recently, Jiang's "one Step Away" film was finally shown in anticipation. For this film, the audience evaluation is mixed, some people feel that the film is out of the picture, some people think the film unfathomable. At the same time as the public is hot for the film, the film with Mingshou Tour "a step Away" is also online, but the focus seems to be few.

According to the information, the game is authorized by the founder of the film, and by 4399 and Archie Art pps together to build, deep embedded in the movie plot and role content. In fact, however, this is just a fighting game that borrows from the simple skin of a film, such as a character name, a story background.

Looking at the few user reviews of the game's Apple Store, the player is basically complaining about the game's flash-back and what's the relationship between the game and the movie?

It's obvious, like this. The film IP means "deep restore" and follow the trend of the online hand tour has formed a trendy stream, like the domestic new film when the Standard General. For example, the previous paragraph was adapted to run cool game "Flower Road", and also be changed to run cool game "break Up master", the atmosphere seems to fire a "God stole milk Dad" after all the film with Mingshou tour directly changed into a run cool on the line.

"Flower Road" and "Breakup Master" with Mingshou Tour

Looking back at this kind of "borrow movie shell, fill in the old material" created by the product, in addition to the first line in the same movie on the list in the first Flash, will soon fade out of the list and people's view.

The reason, the first is the so-called "high reduction" is only a gimmick, hand tour manufacturers do not devote enough time and energy to dig the relationship between the film and the game, regardless of the type of game and the film style is consistent, but simply borrowed the film's shell and reputation, the retention rate is low.

Second, the film is a short life cycle of products, and the current stage of the hand tour is also so, if the game vendors can not catch the time of the hand tour release, then the same Mingshou tour more no way out. Therefore, hand tour manufacturers do not have enough time to intensive products. "Death squads 3" with Mingshou Tour developers interviewed, and the media said, "death squads 3" production cycle is very tense, only four months of development time.

So does this mean that the movie IP is not suitable for hand tour? In fact, with the success of the film IP tour actually a few, of which the majority of animated films. For example, "The God steals the milk father", the small yellow person's cartoon image plus the Parkour form, in the image and plot and film fit is very high; again, such as "Snow and Ice" "car story" and so on, are animated film to carry out the adaptation of the hand tour products, the advantage is that the film and hand tour image can be used in exchange, At the same time, cartoons are also more suitable for recreational types of games.

On the other hand, the "Spider-Man" as the representative of a series of Superman film's hand-travel adaptation is also commonplace, this also can be attributed to this kind of subject film is more suitable for adventure run cool games, at the same time, this kind of animation Superman film adaptation manufacturers are basically Gameloft, Disney, such as the big manufacturers, With the authorized party in the film project during the establishment of a cooperative relationship (or simply their own film), there is plenty of time to make the game.

In addition, such as "Hobbit" "Speed and passion" (including the new online "rights of the Game"), which through the adaptation of their own continued influence of the film IP hand Tour products have also achieved good results, the data show, "Hobbit" and "Speed and passion" has brought more than 100 million dollars in revenue to its developers, Kabam. Of course, the success of this kind of hand tour depends on the manufacturer's deep excavation of the film IP, as well as the authorized party to control the quality of the game.

Prior to that, "game of rights" developers have said, "from our point of view, the maximization of short-term benefits of the company often at the expense of user lifetime value, because they are taking an advertising-focused user access mode." In fact, even if you know it's a trap, there will still be a lot of internet companies jumping in. This is different from the initial user lifetime value business model, squeeze the maximum value from the user, and then put all the money into advertising. As a result, the more you spend on acquiring users, the lower the total value of your users. When you get a lot of low value users, the danger is approaching. ”

On the other hand, many manufacturers just make film IP adaptation as a free ride, regardless of the high IP partition fee and licensing fees, regardless of the movie plot and the type of game is consistent with the fastest speed to create a film in the shell of the adventure of leisure games, to catch the film release on the same time the line is done. At the same time, the authorized party does not seem to care about the quality of their own hand tour. So, the long-term result can only be the player will no longer for the domestic film adaptation to pay for the tour.