One-stop service: The same point of mobile Internet portal

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[Core Tip] Whether it is pea pods, Baidu or UC, or mobile phone helper, search and browser, the mobile Internet for users to provide a one-stop service as the competition for mobile internet access must kill technology.

Last week, the Pea pod held a media meeting to officially release the "Video Search" product, its main feature is directly in the application of video search results presented, users do not need to go to different video App to find video programs, online viewing and downloading the demand can be in the Pea pod cell phone end of one-stop-type completion.

What is "one-stop"?

The Geek Park has written a series of articles on the portals of mobile internet. At present, the main portal of mobile internet is "search", "browser" and "mobile phone assistant", these three typical representatives are Baidu, UC and Pea pod, and light application, Web app, Native app is the battle weapon that they sacrifice respectively. They invariably like to use an internet-style grand narrative noun-one-stop, such as the following words:

Mobile phone Baidu Light application to a one-stop comprehensive service way to provide users with more relaxed and more quality of the "Light" life (from the 201,300-year World Congress);

UC Vision is to build the world's leading open, one-stop User Service platform (from UC official website);

Pea pod To do is to get through the interface between applications, to provide users with a real one-stop content services (from pea pod "video Search" conference).

The word "one-stop" is originally from the service industry often said "through-train service", the intention is to allow customers to enjoy a one-time completed or step convenient services, no longer need to run, save time and improve efficiency, to adapt to modern fast-paced, efficient life requirements. For example, the supermarket is one of the most typical "one-stop service", people can not only buy daily necessities, daily, stationery and other supplies, but also can buy books, CDs and even electrical appliances and other items. Supermarkets have as many shelves of consumer goods as possible, and only in this place can customers basically meet their shopping needs.

Virtual is the mapping of reality. From Apple's name on the App store, it can be seen as an online supermarket for virtual content. Today we also do see that the App Store contains a variety of forms of content, such as apps, music, videos, books and so on, that users can meet most of the content needs through an App store. It can be said that the App store is the internet and mobile internet "one-stop service" model.

"One-stop" is not so simple!

And first put aside the peas pod CEO Wang Junyu in the press conference on the list of the data, in the end, he said in response to the media question: "In the end we really want to do, the user came to Pea pod, no matter what he looked for content, video or recipes, will be entered into pea pods." We will tell him where to find the corresponding things, we hope to achieve this goal. "Beneath the seemingly placid language is the determination of pea pods to aggressively seize mobile internet portals," he said.

The openness of the Android system and the absence of the official market Google play in China have led to the barbaric growth of various app stores and mobile phone assistants, which are important channels and portals for delivering applications to users. With the market competition gradually cooling, pea pod, 360 mobile phone assistants and 91 assistants as mobile phone assistant products of the first Echelon has become pillars. However, 360 mobile phone assistants rely on security guards, browsers and even hardware peripherals, such as promotional channels, its expansion is still aggressive, Baidu heavy acquisition of 91, will be its own search resources to 91 tilt. Pea pods, as independent companies, are bound to face development bottlenecks in the near future if they continue to exist only as an application distribution channel.

As Wang Junyu said, "content" is actually a broad concept, including applications, games, videos, music, books, which are part of the content, and pea pods to achieve is to become "the first entrance to the discovery of content." To achieve this "discovery" process, the most central function is search. "Video Search" is a pea pod. After completing the application search layout to try to do the content of the first step, the future will inevitably be to music, books and other fields to achieve its "one-stop" content service goal.

However, search is the root of Baidu's settlement. Baidu vigorously promote the light application is closely linked with mobile search, its important product function is to allow users to use the mobile phone Baidu search when the call out of its platform for light applications. Search nature is the user to find content "one-stop" channel, Baidu will not be willing to "search" in the field of more competitors.

In addition, based on the HTML5 technology development of light applications and Web apps are constantly improving, from the current point of view, although more difficult to meet the strong interaction needs such as games, but for food consumption and other life services and music video and other entertainment needs have been able to better meet. This is really a diversion for downloading and installing Native apps that are expensive to download and install. Just as the search for Baidu, as a mobile Phone assistant tool function is the pea pod to promote one-stop service Foundation. Only when users search for applications through pea pods can the pea pod capture the user's need for content. According to Liu Yaping, the Pea pod product design Director, the reason for the "video search" was that the results of the search for video content were found in the background data.

"One-stop" is not only "one stop"

Let the user "one-stop" service is a dream of the entrance and platform of the achievements. But even Tencent, which spans entertainment empires such as gaming, audio, video, social, communications, and literature, is still unable to tie users to its "one stop". In the face of an increasingly diversified, multi-level market, any one-stop expectation of addressing all user needs is unrealistic. Whether it's pea pods or Baidu or UC, the mobile internet portals they compete for are just part of a huge market cake.

For the user, the "one-stop" service is the same: they will bring more convenient and excellent mobile internet use experience.