One year for China's electricity industry is undoubtedly a bumper harvest year

In a few days, 2014 years will become an eternal history, this year for China's electricity industry is undoubtedly a bumper harvest year, but also a landmark year. Standing at the end of the year, looking back at the magnificent electric business history, we can easily inventory the following key keywords.

Key words: Listing

China's electric business, never as proud as this year, May 16, Poly-Mei excellent products listed on the NYSE, a few days later, the Beijing-east on the Nasdaq listing. September 19, Alibaba unveiled the NYSE, financing 25 billion of billions of dollars to achieve the world's largest IPO. It is the end of the old era and the beginning of a new age. It marks the 3C, books, clothing, cosmetics and so on, such as the standard of the physical electricity quotient has reached its peak, this round of listing also means that the standard goods in real electricity dealers have not much space left.

Key words: Marriage

The year of March 10 appeared a so-called rewrite the electrical business pattern of the big event. Tencent will be its Pat Consumer-to-consumer, QQ Network shopping and other business transfer to the Jingdong, and to 215 million U.S. dollars to acquire 350 million shares, accounting for 15% of the shares in Beijing east. This battle, uplift the capital market in Beijing and east of the valuation, but also to the east to bring a huge social flow, and Tencent has withdrawn from the electric business. Today, when we look back to find that this is not the end of the campaign, Jingdong and Tencent's marriage did not because of the acquisition of rackets, Xun and other resources market share has been how much promotion.

Another event related to the "marriage" keyword occurred on August 29, 2014, when Wanda, Baidu and Tencent announced a joint investment of 20 billion in Hong Kong to set up a Wanda electric business. As the week occupy the Internet headline news, the most happy than the little Wang Comrade, and a large wave of recognition of his husband's women, and I wait for the cock silk can only feel a little old Wang such a lavish dad. In the media to pay tribute to the sound of subversion, until Wanda Real estate in the subsequent successful landing in Hong Kong to become the largest IPO since this year, we only know Wanda Electric power in the capital market significance, saying that pony and Robin in the end have confiscated platform fees?

Key words: Sea Amoy

The next keyword in 2014, "Amoy", the electricity business is starting to move from the region to globalization, the electricity dealers are looking for new price depressions in the world, eliminate the space gap of commodity trade. The cat will this year's double 11 for the first time to expand to the global scope, become the first global "double 11", while the Cat International, Taobao overseas, fast sales and so also participate in double 11 for the first time. And from the U.S. electric business giant Amazon also fancy the "sea Amoy" this big cake, in the "Double 11" before the opening of the overseas six Sites direct mail service in China, a total of more than 80 million products. A number of sea Amoy platform has also won the favor of the venture, successfully got the financing, Hai is becoming the next electric outlet.

Key words: Double 11

From 52 million yuan, 936 million yuan, 5.3 billion yuan, 19.1 billion yuan, 35 billion, 57.1 billion, this is Ali from 2009 to this year double 11 Alipay turnover. This is a consumer feast, but also a feast of capital revelry, and just a few days before the double 11, Ali shares reached a new height of 117 U.S. dollars, the market value of 287.8 billion U.S. dollars. The double 11 boom also makes double 11 never as controversial as this year. First Ali and Jingdong played a double 11 trademark PR war, followed by the news of the General administration of Industry and commerce to interview 10 electric business platform, asked to comb "first price after Price" and other false advertising issues.

Key words: Mobile electric Business

The advent of the 4G era, the mobile internet into the "fast track." 2014 years is not only the year of mobile internet, but also one of the most mobile electric dealers. This year, China's third-largest social software market, this is a completely mobile-based social tool. With the rapid development of mobile Internet, the transformation of the Internet for traditional industries is extending from the sales channel to the product level, from the line to the line, the taxi software is bringing to the traditional taxi industry unprecedented subversive changes, and selling O2O is also changing the ancient traditional restaurant. At the same time, mobile interconnection has brought more fragmentation time, the year's double 11, Ali wireless terminal sales accounted for 45%, and in the early morning peak, even reached 70%, and last year, the proportion of only 20%.

Key words: Electric dealers in the countryside

This year, whether the Beijing-east or Ali to the channel sink as an important strategic direction in 2014, have targeted 700 million of rural users, this is a broader blue sea market, the future of the market can be completely rebuilt a Jingdong and Ali. The first half of the electric business giants are trying to brush the wall through the countryside, such as 0 distance from the personal service three or four lines of urban and rural consumers, Jingdong bought three caravans, three lines through 100 towns for publicity, and Ali thrown out "Thousand counties million Village" plan, in 3-5 years investment 10 billion yuan, Establishment of 1000 county operations centres and 100,000 village-level service stations.

After reviewing the 2014-year Electronic Business keywords, venture to predict the next year, several major trends in the electricity business.

One, from Low-cost high-frequency electric dealer to the high price low frequency electric business extension

After many years of electrical business development, we can see that China's electrical business is experiencing from low to high prices extend the dimension of increasing, and throughout the process of the whole electrical business is the key to the product is standardized, and we can see the more customer unit price is relatively low, the higher the standardization of the industry, the time to enter the electricity business, the sooner, Specific to the industry, first books, followed by clothing, cosmetics and so on, these industries we found that it has a common characteristic is that the customer unit price is relatively low, consumption frequency is high, do not need too much difficulty in decision-making, so the cost of education is much lower, the first development is easier. And then down we can see is 3C and other products, this category of products belong to the customer unit price is higher, the consumption decision is more difficult, and its high standardization, coupled with the consumer market education for many years, the development of the logical.

And by the year 2014, we saw the mobile interconnection open a new window for the electric dealer. Its ease and fragmentation feature extends to more consumer scenarios. Makes the need for the offline experience of High-frequency Low-cost Service Electric Business also quickly grew up, such as food and beverage take-away, ticketing, etc., which is what we usually say O2O. And next year, that the low-frequency high prices of the industry will start to usher in the tuyere, such as real estate, home, automotive industry, and these several industries will become the most imaginative space in the future of the electric business industry! Although the consumption frequency of these several industries is low, but the customer price is very high, today we do electricity business to consider is the cost and customer unit price relationship, such as your customer unit price is 300 yuan, if 20% of the marketing costs to calculate, you can bear the maximum cost is 60 yuan, more than 60 yuan your business model will be a huge impact! But if I am 30,000 yuan customer unit price, then I can withstand 6000 yuan marketing cost, is your 100 times times!

Second, the vertical electric chamber continued to fall a group of

Le Bee Network was acquired, Fank trapped in the plight of the vertical electric operators are expected to continue to fall next year a number of low-cost vertical electric operators, the low price of high-frequency vertical Electric Platform window opportunity has passed. Especially after the listing of Ali Jingdong, it will become more and more obvious to the vertical electric dealer's squeezing effect. and mobile interconnection this year brought new opportunities but not a few vertical electric dealers seize, even if Lian Jindong such giants are not good grasp, in the promotion of their own app rarely as. Instead, Ali jumped into the mobile end, quickly seizing the new heights of the mobile electric business. Today the mobile end brings a lot of new consumption increases in three or four-line cities, but at the same time, one or two-line city consumers migrate from PC to mobile end, when the consumer mentality of mobile shopping is occupied by the electric dealers, the chance of vertical electric business will be lower.

The reason why not optimistic about low-cost high-frequency vertical Electric, an important reason is the low price high-frequency vertical industry is often unable to support the annual rising marketing costs, lack of ability to hematopoiesis. One of the most needed capabilities for a power supplier is cost control, which is controlled by the electricity quotient this year, annual rise is the inevitable trend, if the customer unit price is too low, you have only two solutions, one is to increase the rate of repurchase, like only goods will be the same, the other is to upgrade the product customer unit price and to catch up with the increase in marketing costs, And how many low-cost high-frequency vertical electric platform can stick to the end?

Third, from the standard goods in real electricity to personalized service to the electrical business extension

Standard goods in real electricity with the end of the listing of Ali Jingdong, leaving the opportunity for the successor has not been much, and a can be the direction of the outbreak of personalized service to the electrical quotient. Here we have to talk about the O2O concept of this year, in my opinion, the so-called O2O it is actually the extension of the electric business, it is to solve the electrical sales channels and service experience problems. The real value of O2O electric business industry I think there are only two categories, a class can be called experiential O2O, this kind of industry concentrated in real estate home car, such as low frequency high prices of the industry, consumers have not turned over the concept of consumption, decision-making cycle is also very long, the need for offline experience to decision-making The second category is the natural O2O, such as catering and other needs of the offline experience to complete the trade, you do not online can not complete the transaction link. The essence of these two kinds of O2O is Service electric quotient, regardless of which kind, all involve the personalized service problem, and often is the profession that the degree of individuation is higher, the more is not easy to be reformed and imitated.

And as for the countryside, Hai, double 11 and so this year's hot spot will still be next year's hot key words, only in Ali Jingdong listing, the electric business has never been.