OneRiot was bought by Wal-Mart

OneRiot was initially engaged in real-time search engine technology development. But the company recently switched its business to its real-time search engine business and focused on the profitability of the company's real-time advertising network. OneRiot then announced that it would provide a social target advertising service for mobile applications.

As early as 2009, OneRiot developed an advertising format known as "Riotwise". The Riotwise advertising service is able to place advertising content prominently in real-time information. In addition, OneRiot has launched a "riotwise trend advertising" advertising streaming service, which can adjust the content of advertisements according to the theme changes in social networking sites. OneRiot also released a self-help version of the Riotwise advertising tool.

By OneRiot the above advertising tools and services, advertisers can put more targeted ads to mobile users, according to the user's interests, location, social influence and real-time dialogue, and so on. OneRiot builds databases that are relevant to users ' interests by crawling user data from social networks such as Twitter.

TechCrunch points out that Wal-Mart decided to buy OneRiot, mainly in the latter's data mining technology. In a statement, Wal-Mart said OneRiot has developed technology to analyze social media signals so advertisers can target ads based on user interest.

Wal-Mart has been aggressively moving into social, mobile and target advertising markets for some time. Earlier this year, Wal-Mart announced a takeover of American social media company Kosmix. Wal-Mart did not disclose the exact amount of the deal, and AllThingsD, the Wall Street Journal's blog site, said the turnover was about $300 million trillion. Kosmix Technical Team has previously been assigned to Wal-Mart Laboratories, and mainly engaged in mobile, E-commerce and other related business technology development.