Online games "China created" to become the new favorite in overseas markets

Xinhua Beijing, August 8 (reporter Zhou Yi) has been a faltering Chinese network game Enterprises successfully opened the international market. 2007 Chinese online games export value of 55 million U.S. dollars, 2008 export value of 71.78 million U.S. dollars, domestic original online games into North America, Europe, Japan and other 20 countries and regions of the game market.　　At present, "China's creation" has become the Chinese online games industry hot word, and become the new favorite of overseas markets.　　Analysis of the industry, in China's domestic network game increasingly fierce competition in the background, the use of "Chinese characteristics" of the online game products attack the international market, will become China's future development of the focus of online games enterprises. Today's online games, player groups on the game behind the cultural values of the degree of recognition is a game can be a decisive factor in success.　　The game "World II" and "Shushan ol", which are popular in overseas markets, have used China's unique classical ink-wash style to restore the unique scenery of the Chinese landscape to Chinese flavor; "Martial Arts Group 2" in China's unique gossip system applied to the game. "Kung Fu", the most influential Chinese element brand in the world, has become a popular combination of Chinese online gaming overseas. The vast majority of Chinese online games that hit overseas markets in the 2008 are based on a rich story-background game derived from literary works or classics. such as from the "Journey to the West" "Three Kingdoms" and other masterpieces of the evolution of the "Dream Westward Tour", "famous" and so on; and martial arts Kungfu works as the foundation, especially in the overseas has a broad reader market in the novels of Jin Yong to build the game is more, "against the Sky Sword and Dragon Sword" "Tianlong Eight" "Deer Ding kee"　　is a representative of them. China's online game development 2007 years ago to imitate the main foreign games, starting from 2007, China's game export companies began to explore the game's creativity and design of Chinese elements.　　The 2008 Beijing Olympic Games has become an opportunity for online games to expand overseas markets. "To some extent, relying on the 2008 Olympic Games brought by the Chinese heat, indirectly promote the establishment of Chinese culture based on the independent research and development of China's online games from the 2007 turnaround."　　"Perfect Space-Time company senior vice President Zhouqi said. In the past two years, some Chinese gaming companies have profited from overseas business and have grown rapidly.　　Perfect time and space in the 3rd quarter of 2008, for example, its overseas authorized business revenue reached 57.3 million yuan this quarter, the foreign authorized business accounted for the main business income ratio has risen to 15%. China's online gaming industry, which has successfully moved overseas, is receiving support from the government. According to the Chinese Ministry of Culture and Industry Division director Liu Yuzhu, the Ministry is currently drafting the "Domestic animation game products export Incentives", the plan through the support of financial funds, the export of outstanding achievements in enterprises and individuals to reward, promote the export of animation games. At the same time, the Ministry of Culture will actively coordinate the relevant departments to solve the problems of the export links which are reflected by the enterprises and speed up the export of online games.