Online interview Zuckerberg: Talk about the future of mobile Internet networking!

"Sometimes what we do is controversial, and mistakes are inevitable, but we have to be willing to take risks." "A word to do with Zuckerberg's steering style.

With the "Address Book" concept, launched in 2004, today's Facebook is a social networking site with more than 1 billion active users of the Empire, the kingdom's master Zuckerberg strategist, so far the introduction of products, services, changes difficult to count, although often triggered huge protests, but still difficult to shake its hegemony.

However, in a few short years, the mobile wave has changed the situation of the network battlefield, in order to stabilize the leading position, Zuckerberg will have to come up with a solution and stand on the edge of the wave, but recently we do not see him to cater to the market eagerly look forward to launch the Facebook homemade phone, but the Home, many people are curious about the truth.

Now, Social king Facebook, like all the hegemony of the past, has come to a point where it must stop indulging in the glory of the past, and then think about reform, as much as the recent changes in Helm Zuckerberg have been one or two. He received an interview with Steven Levy, a senior journalist at WIRED, to explain the original and vision behind the products and policies:

"WIRED" asked (hereinafter): What prompted you to build Facebook home?

Zuckerberg (for short): Facebook's location on the mobile market is interesting, we are not operating systems, but they are not just apps. Mobile phone users have spent 23% of their time on Facebook, and in the past 1.5 we've tried to make the ideal mobile Facebook, but it's still not a desktop version and we believe we can do better.

Q: Why not make a cell phone?

A: I've made it very clear that I don't think that's the right strategy. Facebook has more than 1 billion social contacts, but it sells only 1 to 20 million handsets. If we really launch a mobile phone, the users we touch are just 1% or 2% of our customers, and our goal is to turn every phone into a "Facebook phone" whenever possible.

Q: Are you working with the Android platform at the moment, does that contradict your policy? The company is now in talks with Apple to push Facebook home onto the iOS platform, Bloomberg reported. )

A: We have a good relationship with Apple, but they don't want the user to experience it; although we don't have much to do with Google, we agree on an open platform.

Q: So is there a chance to board the iphone in the future?

A: Of course I hope so, but the Facebook situation is different from Apple, Google, Amazon, Samsung and Microsoft, and we want to build a social network that we want to create the best cross-platform experience for 1 billion of users, In the future, the user will grow to 3 billion or even 5 billion.

Android grew fast and we were happy that it was an open platform. Because a lot of people care about Facebook, they may also choose the Android phone, which is good for Google. In many ways, Facebook home is one of the ways to enjoy the best Facebook experience.

Of course, a lot of people love the iphone, and so do I, and hopefully one day I can push Facebook home to the iphone.

Q: Facebook now calls itself the "mobile first" company, assuming you only started Facebook this year, will it become a mobile app company?

A: I don't know, maybe I'll pick 1 to 2 times in 1 years, take a few days off and walk around and ask myself: what would I do if I started from scratch today and didn't run Facebook? I now see the average amount of mobile information sharing doubling up every year. Noticing the next wave of trends can tell us what to focus on.

Q: OK, what is the next wave of trends?

A: The big trend we're seeing now is that users are getting smaller groups of people sharing information.

Q: What would you do then? Will you implement Facebook itself or other programs?

Answer: Both have room for development. We can develop services that only connect users to their core friends and relatives, and such services will be common later. But there are other services that are now developing well, such as Instagram, which has more than 100 million active users, though less than Facebook but I hope it will be a day.

One of our biggest challenges over the next few years is to clarify the relationship between companies that share the same social mission as Facebook. Instagram is part of our team so we can work together to overcome it, and perhaps this experience will improve our collaboration with Pinterest, Foursquare and Twitter. But there are still many puzzles to be solved, and once successful, all social services on the web will become more valuable.

Q: So you don't want Facebook to become a closed place?

A: Our platform policy for 6 years has been so focused on improving news feeds, photos, messages, and location-sharing programs, which are the essence of a large social platform. Most of the companies that are involved in the product will have to compete with us, but we will not make a fuss and try to find a way to cooperate.

Q: In recent months, Facebook has become more and more profitable, because listing is forcing you to be so impatient?

A: Two things happen at the same time can easily be confused, one is listed, one is the user from the desktop to the mobile platform trend, the latter is to drive our decision-making power. We can also rely on the desktop version of the sidebar ads to make a lot of money, but that is only to evade the problem, can not really solve the integration of advertising and action page difficulties, mobile phone page does not have too much space to put ads.

This makes us more focused on how to shape the operational advertising business, but I would like to refute the notion that Facebook is turning to profit, and that we spend more on consumer products than on how to make money.

Q: Facebook's policy changes always cause lambasting, especially privacy concerns. But what did this experience tell you when you published graph search that allowed users to search for a share of their friends and relatives?

One of the reasons we have improved in many places is because we have asked a lot of people this time to understand what concerns the business and others. In general, we will adopt the practice of continuous improvement, but this time we feel that in terms of privacy, all things must be in place at once. Graph search was actually ready to go online last December, but we spent a few more months adding privacy tools.

Senior reporter Levy in the article described, Zuckerberg recently in several occasions, the talk, calm attitude, bearing has been different from the former juvenile "Mark Boy", he has become a leader, also ready to lead the growth of Facebook.