Online recruitment: Companies are also selected by job seekers "merchandise"

A recent survey by the 104 Human Resources Bank (China) showed that in the process of choosing an enterprise, Job seekers ' most preferred corporate indicators were salary and benefits (40%), Personal development prospects (29.33%), company Outlook (18.67%), and other factors (5.33%). The agency experts further said that in many recruitment activities by the network platform to complete the present, enterprises in the online recruitment process is actually tested its own propaganda ability. In a way, companies are also selected by job seekers as "commodities".　　As a result, companies should try to focus on the factors that job seekers value, such as increasing their own descriptions of pay and benefits and the prospects for the job, so that they can get more of a job seeker's favor.　　Five Elements of "enterprise goods" 104 experts in the Bank of human resources believe that in the process of recruiting talent, the enterprise itself becomes a "commodity", if the "consumer" (that is, job seekers) interested in the goods, enterprises in the recruitment information must consider the "goods" of the five elements, that is, brand, quality, price, access and Word-of-mouth.　　For job seekers, whether the company is well-known, whether the job requirements meet the expectations of job seekers, pay and benefits are reasonable, whether the workplace and other people's evaluation of the enterprise, are the factors they consider. The Agency's experts recommend that companies want to recruit the right talent, must first introduce themselves clearly.　　Whether the enterprise is well-known, the information passed to the job seeker is correct and attractive, which directly affects the efficiency of recruiting. Today, the brand awareness of large enterprises has been very high, but many traditional industries in the small and medium enterprises market visibility relatively low.　　The agency believes these companies need to expose themselves more thoroughly because job seekers will only deliver resumes if they have a good understanding of the business. There are companies in the recruitment process is not willing to disclose the details of pay and benefits, but they ignore the developed network, job seekers through a variety of platforms can also understand the various conditions of the enterprise, and the authenticity of the network information is difficult to monitor, and may encounter malicious slander.　　In this way, it is better to use their own voice, officially, officially to inform the job seekers what kind of business, hoping to find what kind of talent. The proper formulation helps the successful levy. In view of the importance of "self-promotion" for the recruitment of enterprises, the recruitment consultant of 104 Human Resources Bank suggested that enterprises should put more thoughts in the first place when filling in the "Company Introduction" column.　　Experts pointed out that some enterprises in the HR (Human Resources department) will have existing, client-oriented enterprise introduction No matter 3,721 all posted up, or just write a two or three-line introduction perfunctory, these details may make the job seekers feel that the sincerity of the business is not enough. In general, in this column, the appropriate performance of the company's creation vision, the establishment of the purpose, important milestones, operating conditions, past performance and future development expectations, can let the job seekers more understanding of the company's operating characteristics and corporate culture to meet their own needs. If in the "Company Introduction" column to write out the unique characteristics and concepts of enterprises, such as some characteristics of corporate welfare to attract job seekers, such a successful levy is not a few cases. In addition to the company introduction, it is important that the job description is accurate and detailed.　　In addition, the enterprise's own Word-of-mouth, pay level and other conditions will affect the job seekers consider whether to apply for the important conditions, this must be the enterprise itself to improve constantly. Newspaper reporter in winter snow