Online travel has come together, and the melee has already begun

Online Tourism Festival, the emergence of a hundreds of millions of of the promotional efforts, so that the traditional tourism off-season mutation, an online tour of the melee has already begun.
Subsidized + low-cost "into the keyword
together" Tourism Festival ", is the online tourism enterprises in this off-season March launched a market scramble, which," subsidy "," Low price "," Carnival "has become their key words and killer.
Taking the same journey as an example, the "Same travel festival", launched on March 21, said that it would unite thousands of scenic spots, million hotels and hundreds of wholesalers of tourist products to provide consumers with high quality and low price of one-stop leisure tourism service with nearly billion subsidy, in addition, Travel with the new signing of the Spokesperson Tong will also participate in the Tourism festival to enhance the interaction to increase the popularity of the event. And passers-by, the head of the Guangzhou branch of the tourism network, said, "323-Way cattle tourism Festival" pre-sale products have been on line, activity lines covering Europe and the United States, Australia, Japan, Korea, Mades and other popular destinations, the lowest 30 percent from the product. The "melee" of the
Big man stirred up the entire online travel market, which in turn attracted the participation of poor nets, leeches and so on, and a surge of unease and excitement filled the March air.
the off-season "firefight" behind the mystery
of the Internet industry subsidy war, price war is not rare. Wei Changren, president of the network in an interview, said that the current online travel enterprises are competing to create a festival, mainly by Taobao's comprehensive electricity Shang festival, the same is the market promotion behavior. In the
2014, online travel experienced many price wars. Starting from the beginning of the year, Ctrip, the same journey in thousands of scenic tickets on the seesaw battle, mutual investment in a large amount of money to subsidize, the same process to "1 yuan tickets" to challenge the high return of Ctrip, and finally to carry a stake in Ctrip end. At the end of the year, the same process will focus on the business of outbound travel and cruise, the Force outbound travel market, and then set off a price war with the bull.
However, why do families choose to be in the March? The same travel-related people explained that after May is the traditional tourist season, when both the traditional travel agencies, or the online tourism industry, will be added to the promotional price war. As a then, the March off-season will become an online travel advance to rob customers, Rob Traffic is the perfect opportunity.
In addition, the penetration rate of online tourism is less than 10%, the popularity of the internet, the brutal growth of wireless, to the high-speed growth of the online tourism market is a new opportunity to shuffle. Whether the traditional industry boss, or an up-and-comer, are eager to seize this opportunity, which is also a direct factor in stimulating the market excitement. The
Mobile end user ratio is over 70%
In addition to the platform linkage promotions, including Ctrip, the same travel and cattle and other online tourism sites have launched a number of "client exclusive" activities, only through the app can be booked, preferential strength is also stronger than other platforms. This reflects Ctrip, the same way and other online tourism site to rip the wireless end of the determination, but also the current online tourism industry, a white-hot competitionMiniature. The "2015 China Online Tourism Industry Research Report", published by the
, said that in 2014 China's online tourism market transaction size has reached 277.29 billion yuan, an increase of 27.1% over the previous year, and will continue to maintain rapid growth in the next four years, is expected to reach 650 billion yuan in 2018. And according to Ctrip released 2014 year of Four seasons and the full year results show, Ctrip travel wireless applications already have about 600 million cumulative download volume, the chain growth of 70%. During the Spring Festival in February 2015, mobile platform transactions accounted for more than 70%, becoming the most powerful application of online tourism liquidity.
from the current development situation, the camp differentiation is also very obvious. According to the monitoring data, the trend of PC-side migration to the mobile end is obvious, with more than 70% users accessing the mobile end.
The volume of such a large online tourism market, the rise of the wireless side of the existing pattern of conflict, stimulated the excitement of all players in the field of nerves. Wei Changren said, "The overall penetration rate of online tourism is still very low, there is still enough space to expand, through price war, the concentration of this market will be more and more good, the whole market will shuffle." The