Orchid Pavilion Set potential to disclose the first purchase case, CEO detailed logic behind

The "Orchid Pavilion" site, which was listed only last year, has just disclosed its first acquisition since its IPO, with a wholly-owned acquisition of the US social-networking site Ador. Although did not disclose the specific amount of the acquisition, but the previous Ador financing has been as high as 56 million U.S. dollars, so the Orchid Pavilion collection potential acquisition price is not cheap to where.

As a new market soon, and the volume is not a big orchid pavilion is willing to spend so much money to buy a local company? As well as the typical overseas market-oriented Chinese companies, what is the experience of Orchid pavilion to the domestic companies want to "go to sea" for reference? Orchid Pavilion Set potential CEO Guo to the reporter share a lot of acquisition ador behind the story, and orchid Pavilion set potential internationalization behind some experience.

More than 95% of the business from the Orchid Pavilion is from overseas, 60% from Europe, 20% from North America, the rest from Brazil, Russia and other countries and regions, the company has staff from 20 countries, whether from the business or team composition, Orchid Pavilion is the ultimate "international players." But in Guo to disease view, Orchid Pavilion is an international company, but not yet a globalized company, want to achieve globalization, must be closer to consumers, this is the Orchid Pavilion set potential acquisition Ador biggest logic.

Ador is an American social-networking site, founder Mark Stabingas was once a member of the Amazon Management Committee, a core member who reported directly to Jeff Bezos at Amazon, and was familiar with the US electricity market, and mark Stabingas and Guo to know for 10 years, when Amazon entered China to acquire excellence when they worked together, CTO Quinten Shay also belongs to Amazon's senior figures, has led Amazon's entire international technical team for business development.

Mark and Quinten's professional background, let Guo go to think this is the Orchid Pavilion set potential to expand North America market one of the core elements, they understand the U.S. market than the Chinese. After the acquisition Guo went to the disease has issued a micro-blog, said there is such a talent to help Orchid Pavilion sailing, exciting, but also for the internationalization of Chinese companies to launch a new chapter; Orchid Pavilion set potential another co-founder Wen Xin also said on Weibo, "Welcome Mark and Quinten, this is Orchid pavilion to become a" true meaning of global electric business enterprise. New Start!

In Guo to disease see, orchid Pavilion Set potential so-called "foreign trade" is only a hat outside, Orchid Pavilion set potential never defined itself as a foreign trade platform. Guo went to the disease even said that the current Orchid pavilion set potential to do the wedding, or women, is just exactly made in, the future certainly not only made in the product, but based on the global market of the electricity trader trade. In addition to American offices, offices in Europe and South America are also being planned.

Mentioned above is just logic, in the specific personnel integration and product strategic planning, Mark Stabingas will serve as the President of Orchid Pavilion, Quinten Shay will serve as the senior vice president of Orchid Pavilion, both will become the core of the Orchid Pavilion set potential members, Use the previous experience in Amazon for the pavilion.

Guo to disease said, on the one hand, orchid Pavilion will need to rely on Ador for the U.S. local market familiarity, as soon as possible to help the Orchid Pavilion set up a storage system; On the other hand, it intends to use the platform of Orchid Pavilion, will ador now social power business play further amplification, more from the outside to introduce some high-quality flow, increase user stickiness. It will also work with Ador to launch some of the mobile end products.

Although the company is still a lot less than the global companies, but the Orchid Pavilion has been regarded as a very international Chinese company, Guo to the disease has also shared a lot of operating international companies experience. For the Orchid Pavilion, internationalization is not an option, is a natural mission, this should be the mobile internet era, the basic consensus of Chinese companies.

In the specific operation, Guo went to the disease to share several of his experience:

1 When you go to someone else's place, you must learn to respect the rules of others, the Chinese are too smart, always do not like to follow the rules of affairs, this is a very important place to pay attention to.

2 The use of more experienced professional institutions, such as professional law firms, accounting firms, as well as investment banks, consultants and so on.

3 globalization must be every pore, every cell must be globalized. such as the Orchid Pavilion set potential encounter a more funny problem is, after the acquisition of Ador, to the new employees to apply for a mailbox when they found that their usual use of the enterprise mailbox does not have an English interface, the United States staff is not suitable; Of course, it is also important for the executives of the company to train

4 The local companies should play a clustering effect, it is best to have a mutual exchange, sharing platform, even in overseas Chinese companies should support each other.

5 don't always remember that you are a Chinese company, to learn to do Ang Lee rather than Jackie Chan, few Americans know that "the fantasy drift of the juvenile pie" was taken by Ang Lee, but it is not important because Ang Lee captures the essence of human nature and art; it's like consumers don't care if you're a Chinese company, a Japanese company or a Korean company. As long as you can buy good goods, the user experience is good enough.

6 can refer to European companies, many European companies, "national attributes" are weak, such as Nokia, whether it is the United States or Finland, in fact, is not important, it is important that it has a business around the world.

Finally, as an international company, Guo's hiring principle is to learn to acquire and configure resources worldwide. For example, it is difficult to find people who speak Swedish in China, but it is easy in Sweden to hire Swedish employees. A word summary is, where the talent to hire more, if the talent is similar, that is where cheap to hire, the biggest advantage of employing local staff is closer to consumers, this is the global companies need to consider.