Oxfam announces entry into agriculture to attract industry attention

January 14 News, following Lenovo Liu sold fruit, Lei Ding, Liu, Beijing East after planting rice, Lok see Holdings announced into agriculture, once again aroused concern in the industry. In the one months after the completion of the ecological agriculture Linfen base, the main operation of the project----------------------------------------Lok

From the present situation of disclosure, in addition to the use of C2B agricultural order sales model, it also uses a variety of high value-added industries based on agricultural production mode coexist.

NET Wine Network CEO Rui said, "the most basic idea of eco-agriculture project is to let consumers enjoy health, high value-added products and one-stop direct service chain." The idea of a higher level is based on the concept of "Le Ju le", based on agricultural production and processing, to create a pastoral, manor-style high-end lifestyle. Through the living environment of European villas, owned or claimed Orchard Garden, supporting leisure and service facilities to make modern people become a new era of farmers. ”

Industry insiders point out that the return cycle of organic fruit and vegetable seedlings will be at least 1-2 years, wine cultivation and brewing link return cycle may be longer. and through the sale or lease of real estate projects brought about by the most intuitive and efficient, leisure tourism services can also bring intuitive benefits, if the operation is good, will effectively fill the long return period of the vacancy.

le-View ecological agriculture will be "from the selection of plant, processing (brewing), packaging sales, to brand promotion of the entire industrial chain to achieve customized services, to create customer-specific attributes of the product" included in the future strategic planning.

In addition to the use of the upstream industry chain, "customization" has also been raised to the brand customization level. Eco-agriculture and wine industry base in line with the standardization of the process of personal products, can be branded as a personal brand, and into the network wine channel to promote sales.

NET Wine Network CEO Rui said, "Our customer base is located in the high-end crowd, that is, the pyramid waist and spire part." It is not that we do not serve the public, but the high-end, radiation public. ”

Rui the commercial value of the fan economy. "Attracting a person can attract a family, more likely to tie a group of people." ”

According to the Lok-vision agriculture will be through trial launch and market research to further optimize the product structure. Using the star resources of the music-viewing holdings, the company has already sent some organic fruits and vegetables to the most famous families for trial.