Partition "CCTV Spring Festival Gala copyright" War video site again out

More than the smoke of the year's party, the major television stations turned the muzzle aimed at the Spring Festival evening, in an attempt to challenge the CCTV Spring Festival Gala. And the war has spread to video sites.

In the upcoming 2011 Spring Festival, including CCTV, the national 13 television stations will broadcast 24 gala evening, the major video sites will include all the show, a share of the "Spring Festival evening Economy" of the smoke in the video site quietly lit.

Some people in the industry said that the CCTV Spring Festival Gala "limited to" under the pressure of advertising will flow to some video sites.

Video site Soup "Spring Festival Gala" Cake

The New Year's Day, the domestic 16 television stations in 24 hours of crazy throw nearly 200 million yuan to create a cross-year party, video sites have followed the relay, and thus brought a lot of traffic.

Tasted the sweetness of the video site of course will not let go "gala" this big cake. Among them, Renren and 56 nets work together, with the national 27 television stations jointly launched the "27 Spring Festival Gala Big PK" activities, and potatoes and other sites have been High-profile announced the 2012 Spring Festival Gala One-stop live broadcast platform 10 satellite TV 13 Party 18 live, the same day will be distributed million Hao ceremony.

In addition to some of the shared package, Tudou's PR manager Qui told Yangcheng Evening News that the potato will also be the exclusive direct broadcast of Taiwan's Chinese TV gala. Tencent Video said that the landing site to see the Spring Festival Evening Video will have the opportunity to win the Q-coin red envelopes, and will open the video, mobile phones and qqlive full platform interactive live.

"Many local satellite TV will be active and video site marriage." "The new distribution approach can attract a large group of young people, expand the influence of the TV station, and improve the power of speech in the competition with the CCTV gala," said a video website official.

The copyright party has been raking in gold

"The cost of CCTV broadcasts is millions. "Tudou an insider to the media, so the major sites will be broadcast to all over the TV gala, such as Hunan TV on the price of 200,000 yuan, Oriental TV also bid about 150,000 yuan."

Some industry insiders believe that since the "white", video sites in the copyright on the frequent investment, "with the help of interactive on-demand and platform-wide, video sites are trying to change the Spring Festival Gala tradition and evaluation system of a single rating."

Analysys International Video industry analyst Zhang Yi told the Yangcheng Evening News reporter that this year's video advertising increase space will be increased by 40%, the entry of advertising businesses will add 50%.

酷6网 's ad quotes show that video right touch ads cost 50,000 yuan a day. Some analysts point out that the Spring Festival Gala will bring considerable advertising revenue for video sites.