PC evolution accelerates flat plate decline

In 2013, in response to the decline in PC shipments and the strong growth of flat shipments, IDC predicts: By 2015, the global PC shipments will fall to 293.5 million units, tablets will be shipped out of 300 million of the mark, beyond PC computer sales, into the tablet era. However, this year, the situation has plunged, the global tablet computer sales year-on-year decline in 32.2%,IDC also cut the global flat shipping forecasts this year, the global tablet computer shipments are expected to increase 6.5% to 233.1 million units. On 14th, Lenovo Group COO Lanci made a startling prediction: The decline in the PC industry has ended and the entire beginning has been back into the recovery phase. Hasn't the beginning of the tablet era been so fading?

Tablet PC sales increase sharply

2013, according to IDC data, the growth rate of flat shipments in emerging and developing markets is as high as 88% per cent, while IDC has projected a 12% increase in shipments to other markets, including emerging markets and developing markets, which have been unexpected in North America and western Europe, down more than 60 points. While the tablet computer has maintained double-digit growth in emerging and developing markets this year, the decline is still quite serious, mainly because of price factors. Tablets are cheaper and easier to carry, which is tempting for the less purchasing power of emerging and developing markets. But with the limited use of tablets and PC prices down, the focus of consumer purchase is gradually back to the PC market. In mature markets such as Western Europe and North America, the growth of Tablet PCs has stalled, according to IDC, which showed a 25% per cent increase in tablets shipments in the region last year.

PC evolution accelerates flat plate decline

As the tablet wantonly enters the consumer market and eats into the PC's share, the PC has also sniffed at the danger and has been seeking change. From desktops to All-in-one machines, from notebooks to super books, to touch books, to deformable ben ... PCs already have the portable and inexpensive features of tablets and are also functionally filling short boards that are inconvenient for a tablet computer. According to the Internet Consumer Research Center (ZDC) "2013 Tablet Computer User Behavior Survey Report" shows: the way the tablet is used is mainly to browse the web and watch the video; the role of the tablet in the user is as follows: In the Life tablet computer has the function to the user to be bigger, the work role is relatively small. It is not hard to analyze from this survey that consumers may prefer a strong, full-featured pc to PCs, as PCs are lightweight and prices fall.

Big screen phones are squeezing the living space of a tablet computer

As smartphones grow larger and more powerful, the line between them and tablet computers is becoming blurred. Big-screen smartphones have almost every feature of a tablet, the biggest test of tablet sales. According to IDC Data report is expected 2014 global big screen mobile phone (screen size of 5.5 to 7 inches) shipments will reach 175 million units, or even more than the global notebook 170 million shipments, 2015, large screen mobile phone shipments will reach 318 million, more than the Tablet PC 233 million shipments. Compared to user viscosity, big screen mobile phone after the explosion of flat-panel computer undoubtedly. 、

In addition to the above three points, the tablet computer also faces a slow replacement, innovation and weak situation. If this situation is not effectively resolved, it will accelerate the pace of the marginalization of the tablet, and even the possibility that the tablet will become the next product to be phased out, the tablet era, once a high expectation, may face the embarrassment of fading without a start.