Peer-to-peer Car Rental trap policy difficulties: private cars are prohibited to operate a group of heating set up a coalition

"In two years, we will be a few peer-to-peer rental companies to compete fiercely, but there is a harmonious part of the market as soon as possible to do it, this is our primary task, really not to fight to fight." ”

The market is always unpredictable.

As car rental industry talks about Peer-to-peer car rental will subvert the traditional car rental areas, the newborn calf peer-to-peer car rental companies with the power of capital is trying to roll up their sleeves, the whole industry has encountered a systemic policy risk.

Recently, the Beijing Municipal Transportation Committee issued "on the prohibition of Car rental enterprises to facilitate illegal operation of the notice", the Notice stipulates: No private car or other non-leasing enterprises vehicles for car rental business. Subsequently, Shanghai also clearly pointed out that the "Call Vehicle information service provider" Strict management, private cars are strictly prohibited to enter the operating market.

For the immature Chinese car rental industry, like a pot of cold water poured down. Whether it has been a matter of easy to use cars, Uber, treasure driving car rental, pp car rental, bump car rental, friends and other car rental companies, or conspiracy to enter the field of quick taxi, tick-taxi, such as taxi software, seems to have been affected, the way forward have to tread on thin ice.

But for a peer-to-peer rental industry, the current group is more warming than everything, the new deal on their end how the impact has not yet been reflected, but they have a different interpretation of the deal.

Policy risk

Risk seems to come without warning.

Recently, the Beijing Municipal Transportation Committee issued the "on the prohibition of Car rental enterprises to facilitate illegal operation of the notice", the Notice stipulates: No private cars or other non-leasing enterprises vehicles for car rental operations, and the demand for car rental operators must be "leasing operation" and "Passenger transport operation" separation.

In this respect, Shanghai Traffic Committee, the Transport Authority responded that Shanghai August 1, the implementation of the "Shanghai Municipal illegal passenger traffic regulations" and "Shanghai municipal vehicles illegal passenger transport measures", has made clear that will be "call vehicle information service provider" Strict management, private cars are strictly prohibited into the operating market, and the vehicle Information service provider must provide the traffic administrative department with the information of the driver and the vehicle, and the traffic Administrative department shall carry out lawful operation after the qualification of the driver and the vehicle is determined.

"Our aim is to crack down on the illegal operation of private cars mixed in the fleet or on the operating platform, and to strengthen the supervision of the entire commercial vehicle leasing market to ensure the normal and orderly development of the market." "Maffei, deputy director of Shanghai Traffic Management office, said in an interview with the media.

And the new rules written in the "by the city traffic Administrative department to determine passenger service drivers or vehicles do not have the operation qualification, the service provider shall not provide call vehicle information Service" provisions, targeted at the part of the operator is not qualified service providers. At the same time, whether it is offline private cars or linked to the operating platform of private cars, as long as the "money exchanges" can be characterized as illegal operation.

As such, the market first hit is the car rental platform of private cars, including not operating qualifications, but mixed in business car rental companies in the business of the private car, and registered on the Peer-to-peer car rental platform for all private cars.

"There are two models of car rental industry: One is renting a car and renting a person, this may have a certain risk, the second is to rent a car, only the vehicle (property) rented to others, charging a certain fee is reasonable, and also did not occur any operating behavior." But there is a person is not the same, this person is to operate, car rental is to make money, that is, black taxis. Peer-to-peer Car Rental is just a car, no people involved. Liu Jinze, China investment director at SoftBank, told the Http://www.lczb.net reporter.

Peer-to-peer Car Rental Industry Interpretation:

It's just a platform for information.

The nature of Peer-to-peer car rental is a shared economy, and in foreign countries already have a mature mode of operation. In recent years in China's rise of peer-to-peer car rental to the PP car rental, treasure driving car rental, friends car rental and bump car rental as the representative, originated in Singapore, the PP car rental industry veteran.

But its pattern is basically the same, to PP, treasure driving car for example, its operating mode is, car owners and have the need to register as a member of the car, needs to use cars "pp Car" according to the location of the recommended rental vehicles and notify the owner, the owner confirmed that the user in the mobile phone guide to find the car and through the "smart box Open the door by a peer-to-peer car rental company, and the lessor and tenant do not need to meet.

There are different interpretations of ambiguous policies, and when the general public thinks this is the case, the industry's representative companies have a different interpretation from the public.

"First, we are just a platform for information communication between the two sides, not involved in the operation of the car; second, we provide a platform for the behavior of the car is actually sharing, and car sharing it is in reality itself, it is also common to borrow cars in private." We are actually helping the government solve a problem, we provide a platform for the life of a phenomenon through a certain measure of the standard operation, so we through this platform is actually magnified the concept of car sharing. This is the core of our interpretation. Car sharing itself is a positive value to the city, so we regulate this behavior through this platform. Wang Jiaming, the founder of PP car rental, explains, to a certain extent, the attitude of the industry as a whole.

Communication with the government to set up a coalition of heating

PP Car rental in Singapore, also encountered policy risks in Singapore, but through communication with the government finally reached a consensus solution, that is, Friday night seven o'clock to Monday morning seven points private car can be rented out.

This experience has also been transplanted to China, and maintaining communication with the Government has become a priority for them.

"At home, we are also actively communicating with the government, the first of these things must be valuable to the community, which is the original intention of doing this thing." When the government realizes the value of this matter and is accepted by the public, it will also allow. But there is a twist in the process, and the key is whether we can maintain a good communication with the law enforcement department. Wang Jiaming said.

With a foothold in Beijing's PP car rental, friends and car rental and treasure car rental different, bump rental car based in Shanghai.

"When we started to think about it, the idea that there would be such a risk, and the Shanghai Municipal Authority's leadership to communicate, then they reached the consensus that we are an information platform, we only provide vehicles do not provide drivers, in this matter they think can be done. The recent incident has surfaced, and once again we have communicated with the leaders of the Shanghai administration, who have become more cautious and at the heart of the problem of legal lag. The government also hopes to come up with an industry code in the near future to set an industry standard. We can wait and see what will happen in Shanghai next. Shirica, the market director for the bump, said.

But it is undeniable that this is a peer-to-peer car rental industry face the common policy risk. "United and consistent external" seems to be their common aspiration.

"In two years, we will be a few peer-to-peer rental companies to compete fiercely, but there is a harmonious part of the market as soon as possible to do it, this is our primary task, really not to fight to fight." The quality of these peer-to-peer car rental companies is really high, and we take a lot of money, two years later, March, we only walked three steps. "The friend who owns the Ali entrepreneurial team background CMO merchant to deny the current fierce competition, although there are a lot of financial support behind the home."

In order to deal with the common risk, recently, the domestic Peer-to-peer car rental field of four leading enterprises--pp car rental, friends car rental, treasure driving car rental and bump car jointly launched the "Industry Development Self-discipline Alliance", and announced will build peer-to-peer car Rental Industry association, trying to the association in the name of sound protection industry development.

(Responsible editor: Lvguang)