Perfect World Deputy Wangyu cloud: Search for the promotion of an important means of online games

China's online gaming industry has bottomed out in the past few months, according to a recent research report by Auriga, an investment firm.　　In all game stocks, NetEase will break out in a short time, Shanda will turn, and the perfect space-time potential is huge. This is the ChinaJoy on Baidu's list of data coincide.　　Baidu Display, NetEase, grand, perfect time and space three companies are six-digit daily search volume gradually become the focus of attention, a large lead other manufacturers, the list of online gaming operators ranked two to four.　　In the rapid development of domestic games market environment, to perfect time and space for the representative of a number of mainstream online games enterprises have entered the overseas market, which has become the focus of domestic games companies.　　Intense competition: How do players find a game? After years of rapid development, China's online gaming industry has gradually matured, the rapid development of online gaming industry has led to fierce competition in the market. In the new online games continue to launch today, with more choice of players are beginning to hope for a better product experience, choose the right product has become the majority of the player's needs. Baidu's search engine sampling data shows that every 6 Baidu users have a search for online game-related content, through search engines quickly and easily find the information needed, has become the main player to obtain information on the game.　　Statistics show that more than 65 million of gamers are accustomed to using Baidu to search for the game information they want, and this number also with the development of online gaming industry is growing. Baidu game ranking is based on this precision group, after the massive search data collation and classification, so that users can more intuitively see the relevant operators and their network games in the Baidu search engine of the proportion of attention, market patterns and manufacturer status at a glance.　　This real search data, can reflect the game user's objective demand and product recognition of game consumption, objectively reflects the status quo and trend of the whole state of the industry. In addition, from the current big pattern of China's gaming industry, more and more game manufacturers out of the country, and the export of game types are also increasing.　　At the same time, overseas development of enterprises generally have very good earnings, and some companies have a faint overseas earnings in excess of the momentum of domestic income, and the whole industry of globalization will be an inevitable trend. In fact, the perfect world has always adhered to the road of internationalization. Wang Yuyun said: "First of all, in the operation, the perfect world completes the Overseas Development third stage strategic upgrade, has formulated the ' from the overseas independent management to the global production, starts to buy the international outstanding IP, the Fusion Chinese and foreign game culture, in the real sense internationalization fine work obtains the development ' the brand-new overseas Development Strategy Guided by this strategy, the perfect world, following last year's takeover of Japan C&cmedia as a wholly owned subsidiary, acquired a majority stake in Runicgames, the top gaming research and Development agency in the United States, again this May, the perfect world to acquire ATA 35 million eurosCrypticstudio, the developer of RI's Star Trek and No winter night ol, has further accelerated the pace of integration of global resources. "Overseas strategic upgrading of the current domestic online gaming companies in the development of overseas strategy, is basically the use of licensing mode." The larger benefits are from overseas authorization, but with the game company's own technology, financial strength of the development.　　Including the perfect world, the domestic number of online gaming companies are beginning to gradually change to the self.　　It is understood that the perfect world is now moving in this direction, the company's first overseas wholly-owned subsidiary is located in North America, and in the future in Korea, Russia and other locations may set up a subsidiary. At the same time, the proprietary model can also bring good benefits. Wang Yuyun cited an example, such as the local production of 100 yuan in sales, generally to the developer is 20 yuan.　　But if it is a wholly-owned subsidiary, 100 Yuan of income, 100% are owned by the company itself. "On the one hand, from a purely wealth perspective, self-employment is far better than the mandate." On the other hand, from the understanding of the local market, to do self-employment, is tantamount to direct contact with the user, the market users will be more aware of the grasp. And through the agent, there is a filter of information in the middle. There is another aspect, Self-and, in the local brand, whether it is sales channels, or some other partners will establish relationships. This is more important for later development. We are not just making money, we are looking for a relatively long-term development.　　"Search engine to help online marketing in the adherence to the international route, including the perfect world, the number of online gaming companies, but also saw the mobile internet to promote the market and the growth of the web game market." In Wang Yuyun's view, "with the further increase of 3G permeability, mobile games as the most important mobile applications will get faster development in 2011; adding SNS elements in online games is a shortcut to enlarge the user group of Chinese online games and one of the future trends." From the whole big trend, the future industry pattern will form a pattern of blooming, while the competitive pressure will also increase. Web games, social games, mobile phone games will form a new growth point, this type of game consumers will be young, stylish characteristics, and traditional martial arts and other types of games will occupy a place, such game users will be some high-end white-collar users.　　"And in the continuous development of the process of enterprise competition for users is also gradually upgraded, on this basis, enterprises can use some innovative methods of operation and promotional means, such as different industry cooperation, to attract more users attention and application. "At the same time in the brand building process, we will also take some search engine marketing methods, such as reference to social hotspots, select the user focus on keyword search, write attractive advertising copy and so on to help product marketing." For example, we rely on the days of the dragon slaughter propaganda operations, the full use of the attention of Jin Yong and martial arts, through the search engine to enhance the visibility of the product.　　"Wang Yuyun points out. "In our opinion, search engine marketing will remain ourOnline games to promote one of the important marketing tools. Wang Yuyun stressed.