Philips to translate the value of high quality music marketing with video network

China Economic Network in Beijing September 2 online concert online live, almost every video site has done. So far, the concept of brand advertisers remains in the "amplification influence" of the intuitive effect. will be a limited number of online concerts, through the network virtual channels, spread to tens of millions of internet audiences, is indeed the effective way to enhance the exposure rate. But what else can brand advertisers and video media do besides simple live broadcasts? A few days ago, the news that Philips and the music video channel long-term cooperation of "live life Concert", may be able to provide some fresh creative music marketing. 2012, music, quality, become Philips communication activities of the core keywords. China's first long video site music network, around the "Your music Vision" channel positioning, launched a series of brand-building activities. One of the "Live Life Concert" as the first Internet boutique series concerts, has become a music channel boutique positioning of the brand symbol, and successfully attracted the eyes of Philips. In the form of long title, Philips and hit in Live Life concert project. In order to avoid the homogeneity of the concert and attract the attention of different market segments, the concept of "theme season" of Live life concert was creatively presented by Le Video network. The Philips Live Life concert has been going on for a year and has been successfully held for three seasons and will continue. This has also become China's first long-term sponsorship of the same brand series of concert marketing cases, the formation of a consistent brand of exposure. Different theme settings to achieve different communication purposes video network from the Philips brand demand, the music network customized three seasons of different theme concerts, and invited to the tune of the music people to participate, to achieve the best results. The first concert theme was "influence", inviting famous musicians such as Ke, Weiren, Xiantianping, Worg and Zhou Jiping to join the group, aiming to detonate the influence of the Philips live live concert with a powerful star lineup, and to make its popularity among white-collar people. The second theme is "Xia", inviting the plume, Cha Hin, Zheng, Li Weixian, Wu Mengchi and Chen to join, with passion to promote the participation of young groups. The third is a way to "reduce the noise" of rock and roll as the theme, the gathering of the Mu-ma band, Brain turbid band, Shuang zi and porcelain band, painful faith band, Shetian, Zi Yue Band, and so on, not the same rock moment to ignite enthusiasts enthusiasm. With the first two seasons, the impact of the third season has been quite large, not only let the Chinese rock music on the stage of the Poly Theater, but also to achieve the scene of the sale of tickets out of the pomp. Network video live Achievement Music Carnival Banquet online concerts are not only auditory enjoyment, but also visual enjoyment, video platform is the most ideal transmission channels. A limited number of online concerts, the spread of video through the network, an instant break in time and space limitations, become the entire internet music gluttonous feast, passing "music, only in the scene, everyone can be in the scene!" Life is LIVE "Internet equal sharing spirit. Multi-screen All-in-one cross-media mutualLift coverage breadth and strength through pad, Phone, PC, video network TV and video TV super TV for four-screen synchronous playback, multi-screen communication channels cover more of the fragmentation of the time. "Music is only on the scene, everyone is on the scene." As Yin Liang, director of music and video network, said, through the music network platform, live life concert to achieve tens of millions of people to participate in the spread of millions of people, all let experience speak. We cannot deny that Philips and the long-term cooperation of the video network, for the brand music marketing has opened up a considerable value of space.