Pinterest valuation of nearly 4 billion U.S. dollars development momentum is fast and popular with users

Social image sharing site Pinterest allows users to share their favorite hairstyles, cars and historical moments and other images, now the site has a good momentum, has become a powerful force in the Internet sector, not only more and more users are welcome, and the current valuation will be nearly 4 billion U.S. dollars.

More importantly, according to a study by Sharethis, a social-sharing services website, Pinterest is now one of the main ways in which users can share information and data on the web, even more than email. In the fourth quarter of 2013, Pinterest has become the industry's third-most popular network information-sharing service, lagging behind Facebook and Twitter, Sharethis's research shows.

"With social media rapidly changing the digital world, consumers are now using social networking sites to share articles with friends," Coute Abrahamsen Kurt Abrahamson of Sharethis's website said. The number of pictures and recipes is much larger than the number of emails used. ”

Sharethis's research shows that Facebook remains the most popular way for users to share information, although Pinterest shares the fastest growing amount of data. In terms of quantitative growth, Pinterest grew 58%;facebook, followed by a 57%;linkedin increase of 40%, while Twitter grew by only 15%. At the same time, the number of users using e-mail dropped by 11%.

Sharethis also said that the rise of Pinterest, which benefited mainly from the promotion of female users, was also confirmed by the Pew recent data. In the American market, users in the Midwest prefer Pinterest, while the West Coast users are more likely to use Facebook and Google +, while north-east users prefer Twitter and LinkedIn.

Meet advertisers ' needs

Pinterest's popularity, it is conceivable, therefore, that the company is not too difficult to attract advertisers, especially when Pinterest users are eager to share information about their friends ' preferences.

On Facebook, users may prefer to share pictures of children, rather than pictures of the next pair of shoes they want to buy. On Twitter, users may be more likely to share photos of Justin Bieber. On the Pinterest, users prefer to share information about "aspiring consumerism". For advertisers who want to publish related ads, Pinterest seems more like an ideal place to have an investment return effect.

The question, however, is how Pinterest users react when they see the ads in the content they share. Twitter has launched the advertising platform "promoted Tweets", and Facebook has launched the "sponsored content (sponsored Stories)" Advertising platform, and now Pinterest's message also introduces some form of free advertising, although most of the information that users share or see on the site is actually free advertising content.

Of course, Pinterest must carefully design its advertising streaming services to avoid user churn. From the Sharethis research data, so far, Pinterest's design concept is very correct. It would be great if Pinterest could extend this design concept to advertising.