Privacy protection market will become a potential vault

Absrtact: Internet privacy debate has not stopped the problem is also the Internet Free mode of bondage. In any case, the privacy protection market will become a potential vault, and companies like reputation are or are about to start the boom button for this market

The debate over Internet privacy has not stopped. The problem is also tied to the internet's free model. In any case, the privacy protection market will become a potential vault, and companies like reputation are or are about to start the boom "button" for this market.

The debate over the Internet's privacy issues has not stopped until 3.15, with most websites defending the role of cookies and, of course, whether cookies can cause a user's privacy disclosure depending on how the technology is used. The problem, in my view, is also tied to the internet's free model, which I have discussed before in a prophecy about the future of the Internet. Of course, the Internet privacy problem is not unique to China, in the western countries such problems are also prominent, and thus created a potential privacy protection market. The Economist of February introduced the market, and I made a simple compilation of the article.

The market has a Silicon Valley start-up company called Reputation, which currently has 1.6 million customers. That's a small number. You know, reputation's cheapest package is 99 dollars a year service, users in the payment of fees, the site will closely monitor any relevant information and records on the Internet, once the important privacy such as telephone, address credit card information is leaked, will be the first time to issue an alert. And if you pay 5000 dollars a year, the company can even disrupt and process user information on search engines. The company is in good shape and has just acquired a British rival company called "Reputation 24/7". They will also work with Equifax, the third-largest consumer credit card monitoring agency in the United States,

In the view of reputation founder Michael Fertik, the privacy protection company's business model is to subvert the traditional Internet's privacy exchange for free mode. Michael Fertik's words are: The current Internet model is that some large companies to provide consumers with free products and services, but without the knowledge of consumers to collect their data, and then sold to Third-party companies. We want to start over and let consumers decide whether to sell their privacy and data to other companies. To realize this dream, Michael Fertik will build the "User Data Vault" of the bank vault in the company's next strategy, which will give consumers greater control over their private information.

For companies like reputation, the biggest challenge at the moment is not technology (such as a large number of repetitive online names), but how to spot potential consumers and how to change the ingrained habits of the Internet. Even if a user is willing to pay for privacy, will the user's first choice be a commercial product? A Microsoft Manager does not think so, his view is that users would prefer the government to intervene in the weight of privacy management. And in Michael Fertik's view, the market will really take off if reputation attracts 10 million of consumers and 50 of companies.

PostScript: In any case, the privacy protection market will become a potential vault, such as reputation companies are or are about to launch the market boom "button", and then to the market. The domestic privacy protection situation is more complex, in my opinion, the domestic market prospects are not very optimistic, even if there is a similar start-up companies, also difficult to escape the supervision or reduced results, poor our privacy Ah!