Product Manager How to make the product has the bright spot

A while ago a friend asked me how to ensure that the product has this? I thought about it just to give a simple word: "Dig deep into user http://www.aliyun.com/zixun/aggregation/9195.html" > core requirements. "Now want to find a bit of a brief, this sentence for some of the students who just entered the class is really said not to say." Because they even the user's core requirements are likely to be in the ignorant period, more likely they even products to make what kind of do not know, more likely they even users are not clear.

So how can product managers make their products have a bright spot? This thing can not be said clearly, small ideas, small ideas who have, only in line with the actual situation of the product is the most useful.

The first step: Clear product positioning
Product positioning must be a lot of people have told you many times, perhaps you do not understand. But it's okay Pan Zhipeng last week said it was wonderful: product positioning is a bunch of adjectives plus nouns. A how how how how to ... of products. For example, the Adriano blog: an Internet-related personal blog for product managers who are working on their own product experience. So I know what my blog is going to be like, if you have a friend to say that your blog to add a recruitment function will be good, I will think about the current product situation and my original location, if there is no relationship with my original position I should be unmoved.
The reason why there is a product manager is not to constantly add a variety of functions on the product, but to achieve the best user experience while saving the company resources. So you're pretty much aware of your product's trend. Stand on top of this starting point and think about what highlights your product can add. will be more reliable and will not do no work.

Step two: Clear real products for users
It is not enough to know the positioning of a product, but it is not easy to identify a lot of products (the company will be around this matter). How to identify the user of the product, I'm afraid it should be considered at the beginning of your product design. This user is not a class of people, there may be many types of people you want to subdivide them, so as to know how many different kinds of people in your user volume, contribution is how much, habits and so on.
such as the Adriano Blog: for the product manager, but this is a little bit big. The actual target is: Product manager, product specialist, product beginner (people looking to work in the product). In fact, more than so many people because I am pushing a community still has a certain influence, at this time, the composition of my viewers and a part of a push over the friends, they are doing the promotion of the operation. They may want to learn from the idea of the product rather than to promote the operation.
User Composition and Analysis:

Through the above I know: if I want to attract more traffic to write introductory Product Manager article, if I want to sum up and with you to exchange food progress on write original Product manager article.

The third step: based on product positioning to the user's perspective to think
In fact, after the completion of the two steps to think about product highlights, to ensure that this is the highlight of this product. Otherwise, it's very likely that your idea is just a momentary spark that doesn't form the climate.
At this time must catch the first bright spot of the product, this is your product spear, if you can't catch the first bright spot, your product is like a spear less spear tip. If you can't catch the first bright spot instead of finding fault, it's not the right thing to do in the other small experience of the product (but the company still wants you to do everything). This time must be clear according to the product positioning how to greatly meet the user's core needs is the product's first bright spot. For example, the first user experience of my blog based on the above analysis is: Write a quality product manager original article.
I have a friend friend who made a high-definition movie site and asked me to help him see what the problem was. I just watched their movie play and did not look at his page experience at all. Because a user he went to your site if you can't even get the first experience, he won't buy your account. Later I found that the playback will have some problems, such as speed is not fluent, maximize the playback of a pause, Bo put when the ad can not automatically retreat. A lot of people, including me, have become big fans of his website after the Friends ' website solves these problems. And then when I look for a movie, I'm going to pay attention to him, so I can use a little bit of discomfort. Better to change the details. (Here's a little bit about the user lifecycle.) I can sort it out. ）
Follow this line of thought, I believe you can also grasp the focus of the product.

Source: http://www.adeenet.com