Public Safety insurance launches first product, behind a mystery

Due to the "celebrity" shareholders Ma, MA, Horse and the establishment of the High-profile security insurance, 20 days after the opening of November 25 launched the first product "Lebao-margin Plan", and the official sales on December 5, the target customers for Taobao more than 4 million to pay credit margin merchants. Since 2010, in order to improve shop credit, Taobao launched a credit margin system, settled in the merchant every year to pay Taobao from 1000 yuan to 10,000 yuan credit margin, in order to take place when the sale of the dispute, Taobao paid compensation to the buyer.

"Public Lebao-margin plan" design, is aimed at the margin, all buyers of the insurance products, as long as the annual coverage of not less than 30 yuan of the premium, that is, no need to pay a minimum of 1000 yuan credit margin. It is understood that at present, more than 9 million of Taobao merchants have paid the credit margin of the merchant, to a minimum of 30 yuan premium calculation, at least can release the merchant credit margin 4 billion, the public security at least a year to receive 120 million yuan premium.

Behind the product is a mystery

In the industry, the establishment of the public soon, "rapid" launch of the first product, just reflects the company behind the large shareholder Ali group for the Internet each of the source of profit mining.

"In fact, Ali group Taobao business as high as billions of of the credit margin has moved the idea, in fact, our internal for the end Taobao accumulated how many business credit margin, it is not clear, at least billions of tens of billions of dollars, this part of the funds now by a domestic state-owned large line for hosting, Taobao has no right to use this part of the deposit in the bank's huge sums of money, but can get interest, this part of the interest for Ali, obviously not enough. Since it is not possible to activate this part of the funds, it is better to return it to the business, through the insurance products to pass on the credit risk, although the start premium may not be high, but the annual accumulation of premiums into investment, than by the bank trusteeship profit potential is much greater. "November 27, an anonymous insider in Ali Group said in an interview with this newspaper.

November 26, Shanghai insurance market veteran Chen This analysis, said to the merchant, this insurance products for the circulation of business funds, for Taobao, the benefits are very much. First of all, Taobao collection of credit margin by the bank trusteeship, Taobao has no right to use, but to collect interest, but this interest can not meet Ma's desire for internet financial profits, so now Mr Ma simply give up interest income, instead through insurance to obtain higher potential benefits.

In Ali, the anonymity of the view, MA Yun led the establishment of the public Ann is obviously not only a small profit, but this product is a piece of stone, the future in the Internet financial sector, can be dug to more profit sources.

November 27, the reporter also consulted the relevant information to understand that this section called "Chung Lok Bao" products in the Insurance Regulatory Commission is the name of the Consumer Security Service agreement performance Guarantee Insurance, its claims and compensation in the form of "advance, after the recovery of compensation," the way, that is, once the buyer and seller of rights disputes, the need for shop buyers pay , "All Le Bao" will advance the claim payment, and then to the seller after the money. This means that the security of the sale of the PICC is a stable profit insurance products.

According to a Shanghai third party consulting company's preliminary calculation, Taobao more than 9 million of businesses have more than 4 million of the credit margin paid, if each year to the minimum of 30 yuan insurance premiums, public security in this product net income of 120 million yuan.

In fact, in more than 4 million of businesses, a large number of businesses, including mobile phones, high-priced commodity merchants and so on to pay the margin must reach 10,000 yuan, so the actual premium certainly far exceeded this figure. And the same as the minimum of 4 billion yuan to estimate Taobao merchant margin, this part of the bank-managed funds can receive the interest is far less than the term deposit interest. On a one-year fixed deposit of 3% to calculate, Taobao can get the interest is only about 120 million yuan. But the above Taobao insider to our correspondent confirmed that Taobao from the bank can get the interest is absolutely not so much, tens of millions of a year.

A brilliant wishful thinking

"The insurance products sold by the PICC are in fact a very clever wishful thinking, Taobao sellers it is a must be selected, and this must be the answer only one, is to insure this product, for businesses, or continue to pay a year from 1000 yuan to 10,000 yuan credit margin, or spend dozens of hundred dollars insured, The credit margin, no matter how the business use the money, and Taobao has nothing to do. "November 27, a large Shanghai insurance company actuary Li June (a pseudonym), said.

Public Security United Taobao to the merchant thrown is a huge "olive branch", this product is for the buyers and sellers, in the November 25 press conference, Jian insurance product director has been to Taobao merchants calculated whether the insurance cover the pros and cons. Jian said, if each shopkeeper according to pay 1000 yuan margin to calculate, the assumption profit margin is 10%, one year capital turnover number is 12 times, 1000 Yuan of fund one year gross profit margin is about 1200 yuan (still not calculate the profit to invest again), and the insurance premiums only 30 yuan, The cost of activating the capital by way of insurance will be 40 times times higher. This is a good deal for Taobao business investment. On Taobao, the reporter found that it has started to help businesses design how to use this margin to purchase balance treasure and other financial products.

"I would still choose to pay dozens of yuan for this product, after all, I can get my margin, Taobao do although we can make a profit from each of our businesses, but for the business, there is no loss, my money investment or continue to turnover, can make the premium back. "November 27, a Shanghai Taobao shop owner Xia Xinyu told the newspaper reporter.

It is not difficult to find that the first product launched by the public for Taobao merchants, Taobao buyers are a win, but one of the biggest profit is the public and it behind the big shareholder Ali, this is an annual accumulation of considerable net income, more importantly, because the public security insurance is also a formal meaning of the insurer, The premium it receives, like other traditional insurance providers, is to reinvest, whether it is making big-deal deposits, buying any fund products, and investing in capital markets, which can bring multiple returns each year.

Many of the first products to win, but the bank will bear the loss of deposits "bitter", first of all, as a custodian of the domestic super large state-owned banks.

"The bank has been losing tens of billions of of billions of deposits since December, there will be no suspense, but at the same time, if the merchants put this part of the money back through the High-yield money funds such as balance treasure, the gap will be narrowed again, and internet finance has already caused great impact on traditional banks. A professor of finance at the Antai School of Economics, Shanghai Jiaotong University, said frankly.