Quanjude attracted two strategic investors

According to the announcement just released by Quanjude, the company announced the target of non-public issuance of fixed assets, so that the unexpected of the industry is that it is in contact with the catering industry. In the meantime, Quanjude has attracted two major strategic investors. IDG Capital (Hong Kong) Limited (hereinafter referred to as "IDG Capital") and China Lodging Hotel Management Co., Ltd. (hereinafter referred to as "Huazhou Hotel") entered into Quanjude with a consideration of RMB 350 million. Yesterday, Quanjude reported a daily limit of 19.91 yuan.

According to the announcement disclosed that the total amount of raised funds raised for this issue is not more than 350 million yuan, IDG Capital subscription 1782 shares of the two issuers, subscription amount of 250 million yuan, accounting for 70% of the shares issued, the proportion of shares held by Quanjude Will reach 5.78%, becoming Quanjude second largest shareholder; and China Lodging Hotel to subscribe for 712.76 million shares, the subscription amount of 100 million yuan. After the issuance is completed, the shareholding of BTG, the major shareholder of the Company, will decrease from 46.48% to 42.72%.

For this offering, Quanjude disclosed that it will mainly invest in the construction projects of Quanjude imitation food production base, Quanjude central kitchen construction project, Quanjude Shanghai Wuning Road shop and East China regional headquarters construction projects, and Quanjude "Beijing Dot Food" outlets construction Project and other six projects. Among them, the East China project the largest amount of investment, 125 million yuan; imitation of food items invested 64,987,900 yuan; 25.1 million yuan will be used to fund the investment 50 "Beijing Point Food" stores.

In this year's high-end consumer downturn in the restaurant environment, the Quanjude can get IDG international capital investment of 250 million yuan, does show that Quanjude brand's great potential. However, there are also worries in the industry. Although IDG's capital will bring advanced management concepts and internationalized information to Quanjude, it also contains common industry puzzles such as the integration of different corporate cultures. As the state-owned hundred-year-old enterprise, Quanjude But also face these challenges.

Yesterday morning, Quanjude slightly higher open early plate slight concussion, the stock price quickly pulled up after 10 o'clock, and ultimately closed daily limit, to close at 19.91 yuan.

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IDG Capital was established on February 2, 2006 in Hong Kong, China and is principally engaged in equity investment and management services. At present, IDG Capital has invested more than 200 enterprises including Baidu, Sohu, Tencent, SouFun, Ctrip, Hanting and Home Inns, however, only one tea sat down in the restaurant business.

Huazhou Hotel was established in August 2012 and has also been invested in IDG Capital. Its main business is investment hotel business, which provides hotel brand licensing and hotel management business under franchise mode. So far, China Lodging Total investment in 34 direct sales hotels, with 104 hotels joined, Hanting Hotel is its assets.