Recently, there have been many articles about the Philharmonic's live Cai.

Recent articles about the Philharmonic live Cai, most of the discussion of the Philharmonic live apart this year's unsuccessful and causal analysis. Philharmonic CEO Cai in the internal summary to reflect on their own: dormant in the winter, to zero entrepreneurship, focus on the only, waiting for the move, the remainder of the king.

Cai in the media interview also stated that Philharmonic live to do subtraction. Subtraction One: The community is too slow, and the effect is not obvious, cut down the community. Subtraction Two: Pause some of the attempted items. Subtract three: Cut down the waterfall stream and timeline.

At the same time, Cai also realized that, "starting a business must be done to meet the user's first need, even if small, it must be just needed, and to achieve the ultimate." ”

As a fan of Baidu, I give Cai 8 suggestions:

1, Cai team still did not consider clearly, what to do, how to do, how and Baidu to form a complementary, the product is not planned well. In fact, the public comments, fairs, 58 and so are just a very narrow business areas, there are many opportunities to overtake the corners.

2, Cai Lack is the kind of wisdom Cai wins. Lack of grassroots entrepreneurs in the team, can be incorporated webmaster, have product smell of entrepreneurs. About Cai wins how to capture the article of the entrepreneur, already a lot of, fancy person, money immediately dozen past, do not contract. Advance the venture fund first, even the people with the project, together into the under.

3, June three products, Baidu know, Baidu Bar and Baidu Encyclopedia only to meet a big search for Baidu, the success of the product is very simple, so that the brain to share the hidden knowledge of the network, submitted to Baidu Index, user-friendly access, exchange and sharing. Formed a question-exchange-collation induction-and then ask-again exchange information closed loop. Philharmonic live products, may as well be simple.

4, the Philharmonic did not inherit the wolf sex culture, petty bourgeoisie too much. The Philharmonic should let the Product Manager form the competition mechanism, cut off "from 1 to 10, and then 100 from 10" experience. June PM Department is Baidu's most powerful product team.

5, the first to do one or two successful industry areas, the formation of standards, to the team, Baidu, investors a hope.

6, Philharmonic live to do O2O, but to forget O2O. Do not expand the line quickly, do a good product, attract businessmen to find you online. "You're looking for you too."

7, melt the capital, slow burning. Do not repeat the mistakes of group buying industry, become the second "have Ah".

8, Philharmonic live to low-key, not too much exposure in front of the media. Do product, do operation, do promotion.

Sad

2012 Group buying sites are shrinking, layoffs. Litters Regiment and handle nets to the United States IPO, Tuan Bao capital chain break forced transformation, 24 coupon Labor Party not lead to stop, catch group purchase and 58 buy forced to outsource transformation, Thousand goods American regiment to lay off more than 40% or 50%, love help net job cuts half, cut off buy. LivingSocial, the nation's second-largest group buying site, also reported layoffs of 400 people.

Group buying, O2O come fast, go quickly, destroyed a batch of companies, hurt consumers, but also hurt the business. Finally the wind throws the bill.

Hi

At the end of November last year, the domestic coupon platform TTG (Shenzhen Amoy Valley Company, successfully listed in Australia). This is the first O2O application company to announce a listing. The company's core business is the O2O coupon service "U-Live". The product can be with UnionPay card and preferential business Two-way association, users brush UnionPay card consumption can automatically enjoy discounts. The advantage lies in the user's credit card transaction while the Commission is automatically liquidated.

Public comments after the financial 60 million dollars, announced open O2O platform. In Baidu lbs, Tencent Micro-letter and other platforms under the rise of the public comments forced open, was questioned as false open.