Red-hot in recent years, in the catering industry has pioneered the use of Internet thinking

Red-hot in recent years, in the catering industry pioneered the use of Internet thinking, was valued at 1 billion yuan. After the creation of a beaver home nail O2O Application, was again valued 1 billion yuan. A junior high school did not graduate, but 5 consecutive successful entrepreneurial success, he depends on what?

This is another entrepreneur with a "drop out" label. "I dropped out of school in the first grade, much earlier than they did, earlier than Luo." Meng woke up on the chair and said that his waist was not good enough lately.

Meng woke up, called the carving ye, Beijing people, parents are ordinary workers. Junior High School he showed a very strong personality, "and the class teacher quarrel", noisy to drop out. Then he would not have thought, more than 20 years later, he is a "continuous cross-border entrepreneur", holding the olive oil, carving ye brisket, beaver home Three a very clear, suction gold project, as "in the Beef Brisket restaurant Aromatherapy Essential oil pioneer drama columnist", Red over the north and south.

"By the second you've hit the word, (Beaver's family) this year spent all of my own money, not melted, b round of financing money has not been spent, but the formal Termsheet (framework agreement) of the C round of financing has been signed, tyrants is so capricious. 25th afternoon, Meng woke up wearing black frame glasses, in a tatami style office to accept the South reporters interview, the first time to elaborate his dream of the United States kingdom.

Liv essential oil and carving beef brisket can only be princes, essential oil is only a category, there is no way to become a day of the kingdom, catering industry there is no king. Even the seabed fishing is only princes, is the Idol brand in Chinese food, but the beaver family can become king.

How to make the first bucket of gold

Meng one of the most outstanding talent in marketing, "Star seal test", micro-bo marketing, although the controversy, the road more and more smoothly. However, "arrogant" Meng has also experienced the torment of the "drag dead Dog." He even believes that his growing up as the famous "tease", from "shyness" to talk about, are related to the bitter days of the past.

After dropping out of school, with the skills in calligraphy carving, Meng with the relatives of calligraphy and painting business. One day, Meng woke up and picked up a leaflet, step into the "MLM" team. "At that time the MLM is actually like Amway's direct marketing, not so terrible, but only to do three months or so, and then I turned into a trainer." Meng reporters said that one day in 1997, "Southern Weekend" a report made him suddenly found that "MLM" has changed the taste, although the company is not so bad, or chose to leave.

In 1998, Meng, more than 20, was the first to start a business and was described in some reports as "entering the IT Industry". "In fact, it is selling digital imaging products, but also with it touch point edge." Meng smiled and said that when the digital camera was only 300,000 pixels (now mobile phone front lens are millions of pixels above), Zhongguancun has not yet popular it concept. But the first venture ended in failure.

Meng woke up the second venture is to sell the United States container equipment. "In the beginning I was to provide people with equipment and instruments, people want beauty bed, we sell to others beauty bed." I am more diligent than others, 20,000 roll a roll of 100,000, but soon again experienced a ' drag the dog ' days, suffering, one or two years of suffering. The company has not improved, I ask myself every month: Is it turned off, or to go on? Meng said, later, his company adjusted the business model, "buy cosmetics to send equipment", things went smoothly, and finally know what is called "brain hole opened, stop at all", he and entrepreneurial partners also earned the first bucket of gold. Then Meng founded the Life Museum. In this battle, Meng woke up to realize the personal financial freedom, peak time has 500 franchise stores.

Evolve into an entrepreneurial talent

"My dream is to build a kingdom, but it is not long. Meng said that the 2006, beauty chain has become the Red Sea, "to the beauty salon to promote more cosmetics than the guests," he eventually chose to quit the beauty salon, because saw another chance ——— essential oil.

"Essential oils have a category, there is no first brand." Why don't I do it? Meng woke up the third venture is from the "Liv Essential oil" line to promote the beginning, after the time, he will "play", play games, bubble Tianya, write posts, play drama. Until one day, he listened to Zeng (after the Alibaba Group chief of staff) lectures, suddenly enlightened, "I think the strategic thing I understand, through the two veins of the governor."

In the 2009, Meng began to explode. Meng woke up on Taobao to sell essential oil, he asked a "blog talent" in the blog sent a post. As a result, the move makes the oil Taobao shop in a short period of time to increase the flow, a week to complete the sales of 200,000 yuan. "It scares me, and I realize that the turning point of E-commerce is coming. So, Meng quickly set up a team online distribution channels, with Meng Point marketing skills, "Liv, is essential oil," the brand image of the people, "liv essential oil" has become a bourgeois women's "public luxury." "At present, the annual sales of the 第2-10名 more than the sum." "Meng said.

2012, Meng with 5 million buyout Stephen Chow movie "God" protagonist prototype Daylong the exclusive secret recipe, open "Carving ye brisket", a lot of unconventional details attracted a large number of people came to taste. Meng Awake Micro-letter has a "beef brisket" group, he gave South all reporters to see the November 23 night Xidan shop broadcast, turnover of 56645 yuan, dining number of 358 people, per capita unit price of 158 yuan, turnover rate of 4.5, tip one: 8.2 yuan.

Creating a Kingdom of American industry

In fact, whether it is the essence of the oil, or carving beef brisket, Meng wake himself now very little direct management, every day to see the broadcast, weekly meeting. At present, he puts 80% of his energy into the new entrepreneurial Project Beaver Home. This flagship nail O2O application, on-line time still less than 8 months, was the wind to give out 1 billion yuan valuation. It took over 8 years for the olive oil to be valued at 1 billion yuan. Previously, the Beaver family has entered Beijing, Shanghai and Shenzhen, immediately on the line of the city, including Hangzhou and Chengdu, Guangzhou is also soon on the line.

"One step at a while, maybe one day the Beaver family will be eliminated, but the kingdom must be built first." Meng said that the Beaver family will subvert many industries, after 90% of the nail shop, 50% of the hairdressing shop will be integrated. "Liv essential oil and carving ye can only be princes, essential oil is only a category, there is no way to become the Kingdom of Japan, catering industry there is no king." Even the seabed fishing is only princes, is the Idol brand in Chinese food, but the beaver family can become king. ”

Meng to South all reporters sketched a scene is: Party before, Light press a key, beauty of the middle-class women can be the Queen, four or five people around, modeling one-stop. "A variety of price options, star Hairdressers can also give you services, and cheaper than the traditional offline store cheaper." The most important is to fit the user's time requirements, this is a new customer value, is the traditional industry can not provide value. ”

According to Meng's plan, beaver Home is not only nail, eyelashes, hand-foot care, hair, personal styling, and even photo photography, will be integrated into the Beaver Home platform. "What I offer is beauty, all things related to beauty." "Meng called it the United States, and he wants to build is the U.S. industry kingdom," the liberation of millions of craftsmen, service 100 million middle-class customers. ”