Revealing the truth about the electricity quotient of adult products hundreds of billions of markets

"Billion Power network news" due to not on the table, adult products, the passion of entrepreneurship often in low-key stealth. But when it comes to demand, the data and rumors surrounding the market for adult supplies are confusing.

How many truths are there in this secretive industry? Why is there no one willing to break the silence when gossip is rife? What is the difference between the adult products involved in the field of electric power and the traditional operation in the past?

Following the "Adult supplies electric quotient trap climbing period: standard missing promotion no door" after the report, billion power network invited Taobao a well-known adult products sellers, uncover the real Taobao adult products market mystery.

120 billion of the market is a hundredfold.

Billion Power network: I heard that there are a lot of adult supplies electricity dealer?

Taobao Sellers:

There is nothing fishy about the argument, just say that the data is too unreliable, will harm many people. For example, the market sold 1.2 billion, the media reported that 120 billion (2011 domestic retail sales of sex goods industry), more than 100 times times.

Billion power network: What is the real situation? Are these 1.2 billion lines added together or on a pure line?

Taobao Sellers:

1.2 billion is roughly the total amount of adult toys sold in China. Adult products also include condoms, erotic underwear and so on. Condom line under the share of more points, but altogether also 20多个亿 market.

In addition, sexy underwear can not be simply counted to us (adult products) industry, the general underwear hot also counted, online under the basic just to sell and sell, can sell a few money?

Billion power network: What other data is not true?

Taobao Sellers:

Some research results that there are 200,000 shops, online accounted for 60%, in fact, Taobao has only 30,000 sellers, of which the real operating in the 3,000 are not.

Billion power network: Why the market spread these untrue statistics? What is the statistical caliber and basis?

Taobao Sellers:

These people are all money, estimated to download an organization on the Internet. A little bit of brain would not think so. You know Durex only sold hundreds of millions of pounds globally, the biggest condom market in the world today.

Billion power network: Adult Toys plus condoms, so calculated, the real market is roughly 2 billion or 3 billion?

Taobao Sellers:

Condom domestic 20 to 3 billion of the space, the largest share of Durex, last year's sales are 760 million; adult toys a billion of; sex underwear online trading also has 2 to 300 million, up to less than 5 billion.

Taobao is a bargain market independent to decline

Billion power network: You say sexy underwear accounted for a small. But your product display, including Taobao the entire adult products market, sexy underwear still accounted for a large proportion.

Taobao Sellers:

Taobao data shows underwear 18%, condom 20%, appliances and lubrication and other small things roughly around 60%.

Billion power network: Sexy underwear gross margin is very high?

Taobao sellers: Low unit price, we are selling more than 10 pieces, more than 20 pieces of products, how much profit?

Billion power network: The most profitable is what kind of products?

Taobao Sellers:

We sell adult goods now, less than half the gross margin of selling clothes. Condom purchase 10 yuan to sell 11 yuan, or sell 9.9 yuan, utensils generally 10 yuan purchase, can sell 15 yuan is very good.

Adult supplies electricity market because of the bargain only to start, if it is a few years ago, adult toys by offline trading, a year in the country how much?

Billion power network: Why to Bargain? Does the middle and high-end market not do?

Taobao Sellers:

The reason why the independent business of an adult product has gone down is that they have to make a lot of money. It is difficult to become the leader in the field of subdivision, now can be ranked fourth fifth.

The independent company also has a maximum of 20 million or 30 million sales a year, selling very expensive things, 70% of gross profit, and then paying 40% of the marketing costs. So now everyone is in transition, do Taobao, do Jing Dong.

Billion Power network: You understand the advantages of Taobao? Low price?

Taobao Sellers:

Simple to do the low price are dead, but now everyone still fight. Taobao slightly better customer price of 100 yuan or so, the other 2 golden crown to 60 yuan on the good, many emerging golden Crown five crown only 20 yuan.

Billion power network: It is said that Taobao adult supplies number One big shop can be 100 million annual sales? Taobao Adult supplies basically what pattern?

Taobao Sellers:

No way, a single shop Taobao second is about 23 million. In addition, Taobao adult supplies 2011 years of the top 10, 6 in 2012 years did not increase or negative growth. So the competition is very fierce.

So it is this truth that the people who make the independent products of the people come in and play.

Billion power network: What do you think is the reason to hinder growth?

Taobao Sellers:

Both price and product strategy are getting sharper. More importantly, Taobao is gradually fragmented, the market will not support the big sellers.

Traditional franchise mode is not a retail business

Billion power network: Perhaps the outside world of adult supplies to the electrical quotient has been misunderstood, has always thought it is stuffy sound to make a lot of money.

Taobao Sellers:

The broad sense of this industry, the early people who can make money, is selling aphrodisiac, these are OTC drugs, or not standard health care products. Now, most of them run away, or go to jail. Behind the people who earn money, is to accept the fees, cheat market, with the above seemingly very large numbers, fees to earn money, and now there are many.

We do business now, do not sell any oral, sell oral and we are not all the way, because 100% are false. Our generation is really in Taobao step by step to do, earn are hard money, and always face fierce competition.

Billion power network: More than the cost of joining the online store it?

Taobao Sellers:

Join the line under the online all.

Billion Power network: Orange adult? Is this the way to go?

Taobao Sellers:

Orange adults are more closed, independent of the products can not sell any goods. To open a shop in Beijing and east, in Beijing east one months to sell to 60 to 700,000, the main or collection mode.

Billion power network: What are the pros and cons of joining the model?

Taobao Sellers:

Open 1000 stores, pour 1000 stores, but always have some shops are still alive. A shop to join the first batch of goods to shop, you can make a lot of.

This is not a model at all, not even an industry.