Rolling Stone mobile Xinhua: The ability to become more active in gaming field than music

News and Information May 7-8th, the fifth session of the Global Mobile Internet Conference (gmic 2013) held in Beijing, the theme of "Redefining Mobile Interconnection", gmic 2013 will lead the world to think about the real value of mobile internet, and give a new understanding. At the meeting, Xinhua, senior vice president of the Rolling Stone movement, was invited to an interview with the news technology.

The Rolling Stone movement has been eyeing the game field since last year. Xinhua said that from music to the entertainment field, whether it is music or games, in the category of pan-digital entertainment. And with the development of the game, the music elements in the game will be more and more.

[VIDEO] Rolling Stone mobile Xinhua: Game Ability to become more current than music

For both of the liquidity, Xinhua think the game fee mechanism is much better than music, the game itself is a good stand-alone version of the game, casual version of the game directly in the App Store have mobile mall, this download is far better than music. In some heavy games inside, it set up a variety of props gold coin fee, or the virtual currency of the way to charge, prop charging way, put it in the game of the plot, many consumers are willing to accept, and is a good way. At present in the mobile Internet field, the ability of the game to be realizable is better than music.

Xinhua said that from the second half of this year to the beginning of next year, the Rolling Stone movement will focus more on the Android Market, with a dedicated department focused on the Android Market channel expansion.

As for the choice of Android rather than iOS, Xinhua that the first aspect, the iOS market is relatively mature and relatively single market, its channel is relatively simple, the user scale is relatively not as big as Android, although the ability to pay some more than Android; , from the channel and the user's degree of acceptance, the existing digital music distribution channels, users can charge most of the user is Android, rather than iOS users; third, it is more optimistic about the future size of Android and the user's ability to pay.

The following is a transcript of Xinhua interview:

News and Technology: You dispatch friends, everyone good! Today we are very honored to invite Mr. Xinhua, senior vice president of the Rolling Stone movement, please Zhang to say hello!

Xinhua: You and the Friends of the news, Hello!

News and technology: Zhang, may be here today to see you are also relatively unexpected, because we know that the Rolling Stone and music is more relevant, we appear in the mobile game today, how do we plan? Have we got the layout already?

Xinhua: Yesterday when we were opening a game G50 global closed-door summit, some of our peers asked us. The Rolling Stone movement has been looking at some game areas since last year for several reasons:

First, we have a suitable positioning, we are positioned in the music company to understand the most game manufacturers. Relatively speaking, the Rolling Stone movement from the word inside can be seen, the company's brand inside the Rolling Stone represents music, mobile is mobile terminals and mobile Internet domain. In this regard, we have some of the channels and areas we have in promoting digital music. Relatively speaking, we from music to the entire entertainment field, whether it is music or games, are in our pan-digital entertainment category, there is a natural channel for us to base.

Second, with the development of the game, the music elements in the game will be more and more, such as its background music, including its main theme, even the endorsement of the artists, are some of the combination with us, there are some games with the people continue to find us to discuss cooperation.

Third, especially in the field of mobile gaming has a segment of the market called Music games, in this regard, we have done 3 years or so to try to get a little bit of experience and harvest.

Based on these points, we in this year's mobile games more and more prosperous, will be in the field of each game constantly appear our figure.

News Science and Technology: in fact, the combination of games and music is also a relatively innovative, we Rolling Stone move to innovation this piece also has its own insights, how do we interpret the innovation?

Xinhua: Innovation is the Chinese, especially the domestic internet people hanging in the verbal, every day thinking of things, in fact, we really do not have much. Truly our innovation, business model innovation, technological innovation, in Europe and the United States than China better.

Today in the field of hand travel is a special case, but the domestic innovation than foreign synchronization, and even better than abroad. Because originally has the very good market Foundation, the mobile phone domain China's handset user market is big enough, therefore it is enough to make some innovative product to obtain the corresponding market return, will be better.

Concrete innovation, you say fundamental innovation, from the domestic speaking is not yet subversive innovation, more micro-innovation, and innovation, in music, on the basis of the original we have to push music, we have artists, communities, there are concerts, we turn these into music games. We have operators, mobile Internet, Internet distribution channels, we in this distribution channel to add some game products, for us more space, more revenue, but also to the user more digital entertainment content.

News technology: You just said that we began 3 years ago to prepare the music game planning, we have made what investment?

Xinhua: On the one hand, we have a number of traditional mobile games in Shanghai, very good mobile phone game developers have some music games, similar to the dance troupe such a game.

Second, from the previous year onwards, we acquired a chief development team, also did some casual music games, including some puzzle games, and in some areas achieved good results, purely from the revenue side, we are basically 1 months about 5 million of the scale, of course, the speed of development is also very fast.