Royal President Tang June: Online games in the eyes of Wall Street

March 20 News, the rapid development of China's online games market has become a growing concern on Wall Street, Shanda Network President Tang June in an exclusive interview with Sina Technology, said Wall Street eyes of the net, not only to see the popularity, ranking, but has its own unique evaluation criteria.　　Sina Science and Technology: after the transformation, the stock price once fell to the lowest 12 U.S. dollars, when Shanda also said that Wall Street did not understand the Chinese market, but later in the performance increase after you went to Wall Street for the road show, the grand share price also go higher, this is for what reason? Tang June: We say that Wall Street does not understand the Chinese market does not mean that we do not communicate with him, on the contrary, this is the need for us to communicate often, because our final goal is to hope for success, hope for a win. But unfortunately, the entire Chinese internet industry and Wall Street communication is still too little, I go, a lot of people directly asked me about the other companies, it shows their "hunger" level. What Wall Street most wants to hear is the pattern of success in America so that they can understand it and understand it easily. In the game, including the understanding of the new business model, the understanding of the game, and so on, they understand the latter more deeply.　　The image of Shanda Network President Tang June Sina Technology: In the eyes of Wall Street, what is the net game? Tang June: I told them a lot of professional English game industry nouns, they do not understand, but a say CSP, commerce they understand. In the same way, I said that the online game is to find a big director like Steven Spielberg, to find experienced producers, already popular with the audience actor, plus a fascinating script, they also expressed understanding and recognition.　　In fact, as long as Wall Street really understands, they may see deeper and more accurate than at home because they have an objective assessment system.　　So, in the eyes of Wall Street, the online game is first a product that has proved successful in overseas markets. If not, then he should at least have the potential to succeed, including whether the development team has a successful commercial product, understands the Chinese market, has successful cooperation with the operations team, the producer's experience and status.　　Sina technology: But this kind of product is not many? Tang June: This requires a long-term understanding of the Chinese market by the development team. I communicated with them, and they felt it would take time to nurture such a masterpiece, and it was almost impossible to find such a "masterpiece" in new or newly developed games in the Chinese market. Now by the popularity of the list of the so-called "masterpiece" a lot, but this makes Wall Street often confused, some investors in the same time, also often swing.　　Because visibility does not allow them to relate to an existing success story. It's like a movie. A lot of publicity, posters are many, but people who understand will go to see who the director is, the production lineup. If only by propaganda, there is no real content, then this film can only attract the first group of viewers, after watching no one to read.　　And like "Titanic" such a masterpiece, after many years or many people look. Sina technology: Wall Street offWhat is the reason for China's online gaming market? Tang June: The market is a market that is still full of growth opportunities. Many Chinese people do what is a big market. and online games, it is particularly easy to make this market bigger.　　Like a tempting cake, grand originally eat when they are very big, now eat more people, but the bigger.　　Sina Science and Technology: Do you think Wall Street knows about the Chinese online games market? Tang June: To be honest, they didn't understand at first, but as we went public with some companies and some communication work, they began to care and understand. Wall Street is often like this, care can do more than anyone who is professional, do not care about things to understand 108,000. On the online games, they know the most is actually a grand from the Korean game "legend" to success story, and now the transformation of CSP model results.